关键词

青少年,青春期少年,YouTube,YouTube玩家,青少年身份,价值观,社交媒体,数码文化

摘要

本研究聚焦在前青春期和YouTube用户之间的关系上,目的是观察青少年如何把玩儿YouTube整合成为青少年数码文化的指代物。从一种社会心理学和交往学的观点出发,我们把混合方法的设计应用到对受众研究的开展,这又分为两部分:通过对1,406名11~12岁加泰隆尼亚中学生的进行问卷调查的定量性分析,和在三个聚焦小组中对前青春期受众进行的定性性分析。定量性数据用SPSS进行分析,定性性数据则使用Altas.ti软件进行分析。分析结果证明,青少年把玩儿YouTube的看作娱乐的指代物,看作对青少年数码文化的接近,但并不真将其作为榜样或承载价值观的影响者。另外,前青春期少年在媒体修养方面逐渐成型,因为他们认同针对YouTube用户的广告策略,认同他们在其中作为行动者和专业人士的角色。这个研究记录了某些方面的性别偏见,对观察青少年当中的YouTube玩家来说是一个开篇,这些青少年是处于建立自我身份过程中的个体,处于变为年轻成人的转折点上。

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技术信息

收到: 27-02-2018

修订: 10-04-2018

公认: 03-05-2018

OnlineFirst: 15-07-2018

发布日期: 01-10-2018

文章修改时间: 41 天 | 期刊编号的平均时间修订 57: 38 天

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Aran-Ramspott, S., Fedele, M., & Tarragó, A. (2018). YouTubers' social functions and their influence on pre-adolescence. [Funciones sociales de los Youtubers y su influencia en la preadolescencia]. Comunicar, 57, 71-80. https://doi.org/10.3916/C57-2018-07

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