Uso del teléfono inteligente en universitarios taiwaneses y la paradoja de la privacidad

Taiwanese university students’ smartphone use and the privacy paradox

Palabras clave

Estrategia de privacidad, paradoja de la privacidad, educación de la privacidad, preocupaciones por la privacidad, protección de la privacidad, teléfonos inteligentes, publicidad personalizada, evasión de anuncios

Resumen

Con la prevalencia de dispositivos inteligentes e Internet inalámbrico, la privacidad se ha convertido en un tema esencial en materias gubernamentales, académicas y tecnológicas. Nuestro estudio se dedica específicamente a entender las preocupaciones de los estudiantes universitarios taiwaneses en privacidad y comportamientos protectores en relación con la publicidad online y el uso habitual de teléfonos inteligentes. Con 810 muestras válidas encuestadas, nuestros resultados revelan que: 1) La relevancia de la publicidad tiene un efecto directo en su atención; 2) Está asociada inversamente a las preocupaciones de privacidad (por ejemplo, control personal descendiente y poder corporativo ascendiente) y comportamientos protectores (evasión de anuncios y autocensura); 3) La preocupación por ña privacidad ni los comportamientos protectores tuvieron efecto negativo en el uso habitual de los smartphones. Nuestro estudio concluye que no hay paradojas de la privacidad halladas en estos jóvenes taiwaneses debido a cambios en su preocupación por la privacidad, generada por la publicidad personalizada en su móvil. Ello evidencia un cambio significativo en los comportamientos protectores. En suma, estos universitarios taiwaneses tienen una débil apreciación de los riesgos potenciales y crisis a los que una vulnerable gestión de la privacidad online les podría exponer. Para abordarlo, una educación que cultive la comprensión de los peligros digitales para los jóvenes es muy recomendable y requiere urgentemente tutoriales técnicos sobre privacidad.

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Ficha técnica

Recibido: 02-11-2018

Revisado: 09-01-2019

Aceptado: 20-02-2019

Preprint: 15-05-2019

Fecha publicación: 01-07-2019

Tiempo de revisión del artículo : 68 días | Media tiempo revisión número 60: 48 días

Tiempo de aceptación del artículo: 110 días | Media tiempo aceptación número 60: 64 días

Tiempo de edición del preprint: 195 días | Media tiempo edición número preprint 60: 149 días

Tiempo de edición del artículo: 240 días | Media tiempo edición número 60: 194 días

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Katherine-Chen, Y., & Ryan-Wen, C. (2019). Taiwanese university students’ smartphone use and the privacy paradox. [Uso del teléfono inteligente en universitarios taiwaneses y la paradoja de la privacidad]. Comunicar, 60, 61-70. https://doi.org/10.3916/C60-2019-06

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