Palabras clave

Ciberostracismo, exclusión social, Ostracism Online, redes sociales, ansiedad social, emociones

Resumen

Este estudio se centra en el efecto del ostracismo cibernético en los sitios de redes sociales. Sobre la base de un modelo de necesidad temporal-amenaza del ostracismo, analizamos el efecto en reacciones reflexivas, específicamente el empeoramiento del ánimo y amenaza a cuatro necesidades fundamentales (sentido de pertenencia, autoestima, existencia con sentido y control), y la reacción reflexiva en forma de comportamiento prosocial, antisocial o evasivo. También nos concentramos en el papel que desempeña la ansiedad social. Mediante el uso de la herramienta experimental Ostracism Online (Ostracismo en línea), realizamos un experimento en línea en el que se manipuló el ostracismo, se midieron las reacciones reflexivas autoinformadas en un juego financiero cooperativo recientemente desarrollado. Los participantes fueron 196 adultos jóvenes checos (de 18 a 30 años; 62% mujeres). T-tests demostraron empeoramiento del ánimo y amenaza más alta en las cuatro necesidades fundamentales en la etapa reflexiva de los participantes ostracidos. Los modelos de regresión mostraron que la ansiedad social tenía poco efecto en las reacciones reflexivas, pero no moderaba el efecto del ostracismo. El tipo de necesidad amenazada y ansiedad social no predijo la reacción reflexiva; el único indicador significativo de la respuesta antisocial fue el ostracismo experimentado. Incluso una forma leve de ostracismo en forma de falta de reacciones por parte de extraños a la publicación compartida puede dar lugar a consecuencias emocionales y conductuales negativas.

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Ficha técnica

Recibido: 30-09-2020

Revisado: 31-10-2020

Aceptado: 16-11-2020

OnlineFirst: 15-01-2021

Fecha publicación: 01-04-2021

Tiempo de revisión del artículo : 31 (en días) | Media de tiempo de revisión de los manuscritos del número 67: 36 (en días)

Tiempo de aceptación del artículo: 47 (en días) | Media tiempo aceptación de los manuscritos del número 67: 67 (en días)

Tiempo de edición OnlineFirst: 138 (en días) | Media tiempo edición de los OnlineFirst del número 67: 159 (en días)

Tiempo de publicacicón final del artículo: 183 (en días) | Media tiempo de publicación final de los articulos del número 67: 204 (en días)

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Galbava, S., Machackova, H., & Dedkova, L. (2021). Cyberostracism: Emotional and behavioral consequences in social media interactions. [Ciberostracismo: Consecuencias emocionales y conductuales en las interacciones en redes sociales]. Comunicar, 67, 9-20. https://doi.org/10.3916/C67-2021-01

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