Keywords

Educomunicación ,empoderamiento ,salud cardiovascular ,comunicación en línea ,Lisboa ,encuesta por cuestionario

Abstract

La educomunicación en línea y el empoderamiento son dimensiones cruciales en los procesos de concienciación, alfabetización y cambio, y su articulación puede aportar beneficios a la salud cardiovascular, dado que las enfermedades cardiovasculares son las más mortíferas del mundo, incluso en Portugal. Este trabajo pretende explorar la relación entre educomunicación online y empoderamiento en salud cardiovascular, utilizando como caso los residentes del municipio de Lisboa. El marco teórico está compuesto por el modelo de interactividad y empoderamiento, el modelo de creencias en salud y la teoría de usos y gratificaciones. El cuestionario se aplica a una muestra por cuotas de sexo y edad (N=400). El cuestionario incluye dimensiones temáticas, como las prácticas informativas en línea sobre salud cardiovascular, la escala eHEALS, la importancia y la eficacia de las características del mensaje educomunicativo sobre salud cardiovascular. Los resultados muestran que el mensaje educomunicativo tiene características a nivel de propósito, contenido, tipo, formato, emociones y lógica, que lo realzan más, según la evaluación de los encuestados. Esto indica que la exposición a mensajes con estas características puede instigar la capacitación y el cambio de comportamiento. Los encuestados se autocalificaron con los niveles más positivos en la escala eHEALS, lo que demuestra su capacitación a nivel de eSalud, con diferencias más de edad que género. Existen pruebas de que las competencias en eSalud y el hecho de padecer una enfermedad cardiovascular influyen en la búsqueda de información y en la capacitación.

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This work was supported by Portuguese national funds through FCT - Fundação para a Ciênciae a Tecnologia, under project UIDP/00713/2020 and project UIDB/04304/2020.

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Received: 2023-05-30 | Reviewed: 2023-06-27 | Accepted: 2023-09-01 | Online First: 2024-01-16 | Published: 2024-03-31

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Célia., Raphael., Carla., Maria João. (2024). Educomunicación y Empoderamiento en la Salud Cardiovascular de Residentes de Lisboa. Comunicar, 32(78). 10.58262/V32I78.9

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