Keywords

Concientización Mediática de las Redes Sociales, Programas para Mayores, Beneficios, Retos, Adultos Mayores, China

Abstract

Este estudio examinó el impacto de la educación mediática para los programas de cuidado de personas mayores en China sobre el bienestar y la calidad de vida de la población de personas mayores. Este estudio investigó cómo la educación mediática ayuda a la población mayor a familiarizarse con la tecnología y mejorar su bienestar y calidad de vida. Los objetivos del estudio eran destacar el papel que desempeña la concientización mediática de las redes sociales, examinar los retos asociados y recomendar estrategias eficaces para promover la participación de los adultos mayores en la educación mediática de las redes sociales y el uso de aplicaciones de redes sociales que les ayuden a familiarizarse con la tecnología y a mejorar su bienestar. Se utilizó la metodología cualitativa y los datos se recogieron mediante entrevistas semiestructuradas a una muestra de 8 informantes formada por cuidadores que trabajaban en residencias de personas mayores y centros comunitarios para la tercera edad en China. Tras un análisis temático, se reveló que la educación mediática en los programas de atención a mayores beneficia potencialmente a los mayores al mejorar su autoeficacia, su conexión social y su bienestar general. También se descubrió que la concientización de los medios de comunicación por parte de los adultos mayores les ayudaba significativamente a familiarizarse con la tecnología y mejorar su calidad de vida. La escasez de equipos, la falta de voluntad y la ineficacia de los conocimientos tecnológicos fueron algunos de los retos importantes que obstaculizaron la correcta integración de la educación mediática en los programas de atención a las personas mayores. Se recomendó mejorar las sesiones de formación, los talleres y la asignación adecuada de recursos para obtener los beneficios potenciales de la educación mediática para los adultos mayores. Estos resultados son importantes para los responsables políticos y los profesionales de las instituciones de la tercera edad. Además, este estudio ofrece aportaciones novedosas a la literatura pertinente en el contexto de China.

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Received: 2023-05-23 | Reviewed: 2023-06-21 | Accepted: 2023-09-01 | Online First: 2024-01-10 | Published: 2024-03-31

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Xiaolei., Le., Cunsheng. (2024). Integración de la Educación Sobre Medios Físicos en los Programas de Atención a Personas Mayores: un Estudio de caso Sobre cómo Mejorar el Bienestar y Promover una Vida de Alta Calidad. Comunicar, 32(78). 10.58262/V32I78.4

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