Comunicación Visual, Aprendizaje Móvil, Motivación para el Aprendizaje, Facilidad de Uso de la Interfaz de Usuario, Carga Cognitiva


Este estudio explora el diseño de la comunicación visual para aplicaciones móviles de aprendizaje a través de la facilidad de uso de la interfaz de usuario y el engagement con el aprendizaje. También se observó el efecto mediador de la carga cognitiva en la relación entre la facilidad de uso de la interfaz de usuario y el engagement con el aprendizaje. El método adoptado para el estudio fue el cuantitativo y los datos se recogieron adoptando una estrategia de encuesta por cuestionario. Los datos se recopilaron en centros de enseñanza superior de China situados en distintas regiones y la población objetivo del estudio eran los estudiantes matriculados actualmente en dichos centros. El estudio puso a prueba las hipótesis de la investigación mediante un modelo de ecuaciones estructurales. Se utilizó el AFC para evaluar la idoneidad del modelo de medición. Las conclusiones del estudio indicaron que la interfaz de usuario y el compromiso de los estudiantes eran indicadores eficaces del diseño de la comunicación visual. El estudio supondría una gran contribución al tratar el tema emergente del diseño de la comunicación visual en el sector educativo de China, abogando por el uso de aplicaciones móviles de aprendizaje. El estudio también ofrece importantes perspectivas a los gestores y responsables políticos. Los futuros investigadores podrían utilizar un diseño de investigación cualitativo para analizar las perspectivas, los puntos de vista y las opiniones subjetivas sobre el tema.


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Received: 2023-05-25 | Reviewed: 2023-06-30 | Accepted: 2023-09-01 | Online First: 2023-12-20 | Published: 2024-03-31


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Yang Jingmiao. (2024). Diseño de Comunicación Visual para Aplicaciones Móviles de Aprendizaje: Usabilidad de la Interfaz de Usuario y el Engagement con el Aprendizaje. Comunicar, 32(78). 10.58262/V32I78.19



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