Keywords

Inf luenciadores Virtuales, Prácticas de los Fans, Satisfacción con la Imagen Corporal, Inteligencia Artificial, Fans Femeninas Jóvenes, Teoría de la Objetificación

Abstract

El propósito de este estudio cualitativo es empoderar a las jóvenes fans chinas en las redes sociales mediante inteligencia artificial (como influenciadores virtuales) para controlar su imagen corporal. El estudio pretendió investigar las opiniones, experiencias y obstáculos de los fans en relación con la percepción, aceptación y satisfacción de la imagen corporal mediante entrevistas a profundidad a 21 informantes. A partir de las preguntas de las entrevistas y de los fines y objetivos de la investigación, se formularon un total de 11 temas para realizar el análisis temático. Según los resultados, la participación de los fans, el uso de las redes sociales y la exposición a ideales corporales de influenciadores virtuales tuvieron un efecto en las percepciones de la imagen corporal y entre las jóvenes fans chinas. Los resultados también pusieron de relieve la importancia del apoyo social y de los grupos de fans positivos para fomentar la satisfacción con la imagen corporal. Las implicaciones teóricas y prácticas de este estudio se suman a la literatura actual al arrojar luz sobre la compleja interacción entre la celebridad virtual, las prácticas de los fans, las redes sociales y la satisfacción con la imagen corporal. El estudio subraya la importancia de las intervenciones específicas y las redes de apoyo que responden a los problemas concretos que experimentan las jóvenes fans chinas a la hora de mantener la confianza para adoptar una imagen corporal saludable. También se discuten los puntos débiles del estudio y las futuras líneas de investigación

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Received: 2023-05-25 | Reviewed: 2023-06-30 | Accepted: 2023-09-01 | Online First: 2023-12-21 | Published: 2024-03-31

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Xiaoyu Fan., Dra. Rosya Izyanie Binti Shamshudeen., Dr. Mohamad Saleeh Bin Rahamad. (2024). Empoderar a las Jóvenes Fans Chinas en las Redes Sociales a Través de la Inteligencia Artificial para Controlar su Imagen Corporal. Comunicar, 32(78). 10.58262/V32I78.20

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