Palabras clave

Redes, blogs, wikis, internet, audiencia, comunicación, medios, periodismo

Resumen

Las redes sociales en línea se han convertido en el estandarte de la Web 2.0, entorno que también aglutina a los blogs, wikis y chats. Existe una fina división entre una red social, un blog y un wiki. Hablar de redes sociales es referirnos al siguiente estadio de Internet, como en su momento fueron los blogs. Se han constituido en un fenómeno de masas cada vez más importante tanto así que ya algunas están integrando plataformas de blogs y wikis en una sola interfaz. Pero, ¿qué nuevas formas de comunicación y de negocio subyacen en las redes?, ¿qué perfiles profesionales se necesitan para esta nueva audiencia?, ¿deben los medios crear redes o adaptarse a los nuevos entornos de donde emerge un nuevo periodismo basado en la participación? El presente artículo intenta responder a estas y otras variables.

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Fundref

Este trabajo no tiene ningún soporte financiero

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Flores-Vivar, J. (2009). New models of communication, profiles and trends in social networks. [Nuevos modelos de comunicación, perfiles y tendencias en las redes sociales]. Comunicar, 33, 73-81. https://doi.org/10.3916/c33-2009-02-007

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