关键词

道德文化,广告,广告格式,中学教育,青春期,定性式技术,定量性技术,平板设备

摘要

未成年人每天都会遭遇广告,还常常是有争议的广告。为了倡导青春期少年有道德的广告文化,这个干预性研究探索如何激发中学生学习广告法知识,增长他们对广告的道德判断。因为许多新广告格式,特别是网上广告,在过去几年一直增长,我们在191名12年级的学生中随机指定不使用或使用平板电脑(以增加学习材料的真实性)。结果显示,使用平板设备的学生在有关广告法的课后测验中成绩较差。在青春期少年对广告的道德判断方面,主题性分析显示,特别是使用裸体和女性化妆品在两种条件下都被打上有争议性的标记,因其对青春期女孩的自我形象和减肥冲动尤其具有负面的影响。在干预情况下,在提倡对广告中的裸体和女性化妆品批判性思考方面,平板电脑的使用被证明更为有效。然而,没有一种条件提出了鼓励对酒类广告持批评态度的证据。关于这点,在广告文化教育语境中我们讨论了实施未来的研究。

参考资料

Adams, B., Schellens, T., & Valcke, M. (2015). Een analyse van het Vlaamse onderwijscurriculum anno 2015. In welke mate is reclamewijsheid aanwezig in het curriculum? [An Analysis of the Flemish Curriculum Anno 2015. To What Extent is Advertising Literacy Present in the Curriculum?]. (https://goo.gl/L8EmjJ) (2016-04-28).

Link Google Scholar

Aguaded, I. (2011). Media Education: An International Unstoppable Phenomenon UN, Europe and Spain Support for Edu-communication [La educación mediática, un movimiento internacional imparable. La ONU, Europa y España apuestan por la educomunicación]. Comunicar, 37, 7-8. https://doi.org/10.3916/C37-2011-01-01

Link DOI | Link Google Scholar

Aguaded, I. (2013). Media Programme (UE) - International Support for Media Education. [El Programa «Media» de la Comisión Europea, apoyo internacional a la educación en medios]. Comunicar, 40, 07-08. https://doi.org/10.3916/C40-2013-01-01

Link DOI | Link Google Scholar

Anderson, P., de-Bruijn, A., Angus, K., Gordon, R., & Hastings, G. (2009). Impact of Alcohol Advertising and Media Exposure on Adolescent Alcohol Use: A Systematic Review of Longitudinal Studies. Alcohol & Alcoholism, 44(3), 229-243. https://doi.org/10.1093/alcalc/agn115

Link DOI | Link Google Scholar

Apestaartjaren (2016). Onderzoeksrapport Apestaartjaren 6 [Research report Apestaartjaren 6]. (https://goo.gl/GOIx4U) (2016-10-03).

Link Google Scholar

Calvert, S.L. (2008). Children as Consumers: Advertising and Marketing. The Future of Children, 18(1), 205-234. https://doi.org/10.1353/foc.0.0001

Link DOI | Link Google Scholar

Daems, K., & De-Pelsmacker, P. (2015). Marketing Communication Techniques Aimed at Children and Teenagers. (https://goo.gl/L8EmjJ) (2016-04-28).

Link Google Scholar

De-Pelsmacker, P. (2016). Ethiek in reclame [Ethics in Advertising] [PowerPoint Slides]. (https://goo.gl/Zu6vWo) (2016-11-20).

Link Google Scholar

Duffy, T.M., & Cunningham, D.J. (1996). Constructivism: Implications for the Design and Delivery of Instruction. In D.J. Jonassen (Ed.), Handbook of research for Educational Communications and Technology (pp. 170-198). New York: Macmillan Library Reference.

Link Google Scholar

Ellickson, P.H., Collins, R.L., Hambarsoomians, K., & McCaffrey, D.F. (2005). Does Alcohol Advertising Promote Adolescent Drinking? Results from a longitudinal assessment. Addiction, 100(2), 235-246. https://doi.org/10.1111/j.1360-0443.2005.00974.x

Link DOI | Link Google Scholar

Howitt, D. (2010). Thematic Analysis. In G. Van-Hove, & L. Claes (Eds.), Qualitative Research and Educational Sciences: A Reader about Useful Strategies and Tools (pp. 179-202). Essex: Pearson.

Link Google Scholar

Hudders, L, Cauberghe, V., Panic, K., Adams, B., Daems, K., De-Pauw, P., …, Zarouali, B. (2015, February). Children’s Advertising Literacy in a New Media Environment: An Introduction to the AdLit Research Project. Paper presented at the Etmaal van de Communicatiewetenschap. (https://goo.gl/JLEvuc) (2016-04-28).

Link Google Scholar

Karagiorgi, Y, & Symeou, L. (2005). Translating Constructivism into Instructional Design: Potential and Limitations. Educational Technology & Society, 8(1), 17-27.

Link Google Scholar

Lavine, H., Sweeney, D., & Wagner, S.H. (1999). Depicting Women as Sex Objects in Television Advertising: Effects on Body Dissatisfaction. Personality and Social Psychology Bulletin, 25(8), 1049-1058. https://doi.org/10.1177/01461672992511012

Link DOI | Link Google Scholar

Levine, M.P., & Murnen, S.K. (2009). Everybody Knows that Mass Media Are/Are Not [pick one] a Cause of Eating Disorders: A Critical Review of Evidence for a Causal Link between Media, Negative Body Image, and Disordered Eating in Females. Journal of Social and Clinical Psychology, 28(1), 9-42. https://doi.org/10.1521/jscp.2009.28.1.9

Link DOI | Link Google Scholar

Livingstone, S., & Helsper, E.J. (2006). Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food choice. Journal of Communication, 56(3), 560-584. https://doi.org/10.1111/j.1460-2466.2006.00301.x

Link DOI | Link Google Scholar

Martino, S.C., Kovalchik, S.A., Collins, R.L., Becker, K.M., Shadel, W.G., & D’Amico, E.J. (2016). Ecological Momentary Assessment of the Association between exposure to Alcohol Advertising and Early Adolescents’ Beliefs about Alcohol. Journal of Adolescent Health, 58(1), 85-91. https://doi.org/10.1016/j.jadohealth.2015.08.010

Link DOI | Link Google Scholar

Martinson, D.L. (2001). Using Commercial Advertising to Build an Understanding of Ethical Behaviour. The Clearing House: A Journal of Educational Strategies, Issues and Ideas, 74(3), 131-135. https://doi.org/10.1080/00098650109599178

Link DOI | Link Google Scholar

McLean, S.A., Paxton, S.J., & Wertheim, E.H. (2016). Does Media Literacy Mitigate Risk for Reduced Body Satisfaction Following Exposure to Thin-ideal Media? Journal of Youth and Adolescence, 45, 1678-1695. https://doi.org/10.1007/s10964-016-0440-3

Link DOI | Link Google Scholar

Meeus, W., Walrave, M., Van-Ouytsel, J., & Driesen, A. (2014). Advertising Literacy in Schools: Evaluating Free Online Educational Resources for Advertising Literacy. Journal of Media Education, 5(2), 5-12.

Link Google Scholar

Montrieux, H., Vanderlinde, R., Schellens, T., & De-Marez, L. (2015). Teaching and Learning with Mobile Technology: A Qualitative Explorative Study about the Introduction of Tablet Devices in Secondary Education. PLoS ONE, 10(12), 1-17. https://doi.org/10.1371/journal.pone.0144008

Link DOI | Link Google Scholar

Rozendaal, E., Lapierre, M.A., Van-Reijmersdal, E.A., & Buijzen, M. (2011). Reconsidering Advertising Literacy as a Defense against Advertising Effects. Media Psychology, 14(4), 333-354. https://doi.org/10.1080/15213269.2011.620540

Link DOI | Link Google Scholar

Scull, T. M., Kupersmidt, J.B., Parker, A.E., Elmore, K.C., & Benson, J.W. (2010). Adolescents’ Media-Related Cognitions and Substance Use in the Context of Parental and Peer Influences. Journal of Youth and Adolescence, 39(9), 981-998. https://doi.org/10.1007/s10964-009-9455-3

Link DOI | Link Google Scholar

Slater, A., Tiggemann, M., Hawkins, K., & Werchon, D. (2012). Just One Click: A Content Analysis of Advertisements on Teen Web Sites. Journal of Adolescent Health, 50(4), 339-345. https://doi.org/10.1016/j.jadohealth.2011.08.003

Link DOI | Link Google Scholar

Tortajada, I., Araüna, N., & Martínez, I.J. (2013). Advertising Stereotypes and Gender Representation in Social Networking Sites. [Estereotipos publicitarios y representaciones de género en las redes sociales]. Comunicar, 41(XXI), 177-186. https://doi.org/10.3916/C41-2013-17

Link DOI | Link Google Scholar

Vanderhoven, E. (2014). Raising Risk Awareness and Changing Unsafe Behavior on Social Network Sites: A Design-based Research in Secondary Education (Doctoral Dissertation). Ghent: Ghent University.

Link Google Scholar

Verdoodt, V., Lievens, E., & Hellemans, L. (2015). Mapping and Analysis of the Current Legal Framework of Advertising Aimed at Minors. (https://goo.gl/L8EmjJ) (2015-09-13).

Link Google Scholar

Vlaamse Regulator voor de Media [Flemish Regulator for the Media]. (2009). Decreet betreffende radio-omroep en televisie. [Decree on Radio and Television Broadcasting]. (https://goo.gl/FqMdFU) (2015-09-13).

Link Google Scholar

Fundref

这项工作没有任何财政支持

Crossmark

技术信息

收到: 20-12-2016

修订: 24-01-2017

公认: 13-03-2017

OnlineFirst: 15-05-2017

发布日期: 01-07-2017

文章修改时间: 35 天 | 期刊编号的平均时间修订 52: 36 天

文章接受时间: 83 天 | 期刊编号的平均接受时间 52: 95 天

预印本编辑时间: 147 天 | 期刊编号的平均编辑时间预印 52: 160 天

文章编辑时间: 192 天 | 期刊编号的平均编辑时间 52: 205 天

度量

这篇文章的度量

浏览次数: 28562

对摘要的解读: 24456

PDF下载: 4106

的全部指标 52

浏览次数: 306911

对摘要的解读: 244910

PDF下载: 62001

被引用

引述 Web of Science

De Jans, Steffi; Hudders, Liselot; Herrewijn, Laura; van Geit, Klara; Cauberghe, Veroline. Serious Games Going beyond the Call of Duty: Impact of an Advertising Literacy Mini-Game Platform on Adolescents' Motivational Outcomes through User Experiences and Learning Outcomes CYBERPSYCHOLOGY-JOURNAL OF PSYCHOSOCIAL RESEARCH ON CYBERSPACE, 2019.

https://doi.org/10.5817/CP2019-2-3

De Jans, Steffi; Hudders, Liselot; Cauberghe, Veroline;. Is advertising child's play? A comparison of advertising literacy and advertising effects for traditional and online advertising formats among children TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP , 2020.

Link Google Scholar

Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead; . Teenagers' moral advertising literacy in an influencer marketing context COMUNICAR, 2000.

https://doi.org/10.1080/02650487.2021.1964227

引述 Scopus

De Jans, S., Hudders, L., Herrewijn, L., Van Geit, K., Cauberghe, V.. Serious games going beyond the call of duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences, learning outcomes), Cyberpsychology, .

https://doi.org/10.5817/CP2019-2-3

Sweeney, E., Lawlor, M.-A., Brady, M. . Teenagers’ moral advertising literacy in an influencer marketing context), International Journal of Advertising, .

https://doi.org/10.1080/02650487.2021.1964227

引述 Google Scholar

De Jans, S., Hudders, L., Herrewijn, L., Van Geit, K., & Cauberghe, V. (2019). Serious games going beyond the Call of Duty: Impact of an advertising literacy mini-game platform on adolescents’ motivational outcomes through user experiences and learning outcomes. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 13(2).

https://cyberpsychology.eu/article/view/11969

Pérez, M. N. Capítulo 1 Las nuevas tecnologías: el arma de doble filo capaz de revolucionar el aprendizaje de lenguas extranjeras en el aula. Tecnologías Integradas en la Didáctica de Lenguas Extranjeras (TIDLE), 9.

...

Veklenko, K. (2020). Effectiveness of online advertising: a bibliometric analysis (Master's thesis, University of Twente).

http://essay.utwente.nl/80669/

下载

替代指标

如何引用

Adams, B., Schellens, T., & Valcke, M. (2017). Promoting adolescents’ moral advertising literacy in Secondary Education. [Fomentando la alfabetización ética de los adolescentes en publicidad en Educación Secundaria]. Comunicar, 52, 93-103. https://doi.org/10.3916/C52-2017-09

分享

           

邮政信箱 527

21080 韦尔瓦(西班牙)

行政管理

编辑部

Creative Commons

本网站使用cookies来获取用户导航的统计数据。如果您继续浏览,我们认为您接受其使用。 +info X