Palabras clave

Preadolescentes, adolescente, YouTube, youtubers, identidad juvenil, valores, medios de comunicación social, cultura digital

Resumen

El presente estudio se centra en la relación entre preadolescentes y youtubers, con el objetivo de observar cómo los primeros integran a los youtubers como referentes de una cultura digital juvenil. Desde una perspectiva sociopsicológica y comunicativa, se aplicó un diseño metodológico mixto para llevar a cabo el estudio de audiencia, organizado en dos partes: un análisis cuantitativo de la audiencia a través de un cuestionario administrado a 1.406 estudiantes de once-doce años de institutos en Cataluña, y un análisis cualitativo de la audiencia preadolescente a partir de tres «focus group». Los datos cuantitativos se analizaron con SPSS y los cualitativos con la ayuda del programa Atlas.ti. Los resultados demuestran que los preadolescentes consideran a los youtubers como referentes para el entretenimiento y por su proximidad a una cultura digital juvenil, pero no realmente como modelos o portadores de valores en tanto que «influencers». Además, los preadolescentes muestran alguna dimensión de Alfabetización Mediática, al identificar las estrategias comerciales de los youtubers y sus roles profesionales. El estudio da cuenta de un sesgo de género en algunos aspectos, y resulta una introducción a la observación sobre las funciones sociales de los youtubers entre los adolescentes, personas que están en pleno proceso de construcción de sus identidades y a punto de convertirse en jóvenes adultos.

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Crossmark

Ficha técnica

Recibido: 27-02-2018

Revisado: 10-04-2018

Aceptado: 03-05-2018

OnlineFirst: 15-07-2018

Fecha publicación: 01-10-2018

Tiempo de revisión del artículo : 42 (en días) | Media de tiempo de revisión de los manuscritos del número 57: 39 (en días)

Tiempo de aceptación del artículo: 65 (en días) | Media tiempo aceptación de los manuscritos del número 57: 77 (en días)

Tiempo de edición OnlineFirst: 171 (en días) | Media tiempo edición de los OnlineFirst del número 57: 178 (en días)

Tiempo de publicacicón final del artículo: 216 (en días) | Media tiempo de publicación final de los articulos del número 57: 223 (en días)

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Lectura del abstract: 53131

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Métricas completas de Comunicar 57

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Aran-Ramspott, S., Fedele, M., & Tarragó, A. (2018). YouTubers' social functions and their influence on pre-adolescence. [Funciones sociales de los Youtubers y su influencia en la preadolescencia]. Comunicar, 57, 71-80. https://doi.org/10.3916/C57-2018-07

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