Palabras clave

Formación universitaria, periodismo, comunicación, marketing, innovación, social, crisis, empleo

Resumen

El escenario actual de crisis y cambios ha llevado a pensar en el emprendimiento como una nueva vía para el desarrollo de nuevos modelos de negocio en los medios de comunicación, que puede ser fomentado por la formación universitaria. El objetivo de este estudio es valorar los efectos de dicha formación, para lo que se ha desarrollado una investigación cualitativa basada en entrevistas en profundidad entre emprendedores españoles de periodismo y comunicación que han recibido formación universitaria en creación y gestión de empresas. Los resultados muestran el efecto positivo de esta formación sobre el emprendimiento en general y también sobre aspectos concretos de los proyectos empresariales: organización, plan/modelo de negocio, marketing, innovación, aspectos sociales y calidad de vida. También, se han observado diferentes pautas entre los efectos obtenidos para las nuevas iniciativas y para los proyectos avanzados. En este sentido, la formación ha apoyado la creación de los nuevos negocios. Por último, las sugerencias para mejorar la formación y las limitaciones al emprendimiento aportadas han revelado la importancia de dotar a este tipo de educación de mayor carácter práctico, actualizado e interconectado con el mundo empresarial y universitario. Por ello, los ejemplos de este trabajo pueden resultar de vital importancia para abrir nuevas oportunidades al desarrollo del sector que permitan a las futuras generaciones de periodistas cumplir su importante función social.

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Ficha técnica

Recibido: 17-01-2018

Revisado: 13-04-2018

Aceptado: 03-05-2018

OnlineFirst: 15-07-2018

Fecha publicación: 01-10-2018

Tiempo de revisión del artículo : 85 días | Media tiempo revisión número 57: 38 días

Tiempo de aceptación del artículo: 105 días | Media tiempo aceptación número 57: 76 días

Tiempo de edición del preprint: 211 días | Media tiempo edición número preprint 57: 177 días

Tiempo de edición del artículo: 256 días | Media tiempo edición número 57: 222 días

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Citado por

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Aceituno-Aceituno, P., Casero-Ripollés, A., Escudero-Garzás, J., & Bousoño-Calzón, C. (2018). University training on entrepreneurship in communication and journalism business projects. [Formación universitaria sobre el emprendimiento en proyectos empresariales de comunicación y periodismo]. Comunicar, 57, 91-100. https://doi.org/10.3916/C57-2018-09

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