Palabras clave

Formación universitaria, periodismo, comunicación, marketing, innovación, social, crisis, empleo

Resumen

El escenario actual de crisis y cambios ha llevado a pensar en el emprendimiento como una nueva vía para el desarrollo de nuevos modelos de negocio en los medios de comunicación, que puede ser fomentado por la formación universitaria. El objetivo de este estudio es valorar los efectos de dicha formación, para lo que se ha desarrollado una investigación cualitativa basada en entrevistas en profundidad entre emprendedores españoles de periodismo y comunicación que han recibido formación universitaria en creación y gestión de empresas. Los resultados muestran el efecto positivo de esta formación sobre el emprendimiento en general y también sobre aspectos concretos de los proyectos empresariales: organización, plan/modelo de negocio, marketing, innovación, aspectos sociales y calidad de vida. También, se han observado diferentes pautas entre los efectos obtenidos para las nuevas iniciativas y para los proyectos avanzados. En este sentido, la formación ha apoyado la creación de los nuevos negocios. Por último, las sugerencias para mejorar la formación y las limitaciones al emprendimiento aportadas han revelado la importancia de dotar a este tipo de educación de mayor carácter práctico, actualizado e interconectado con el mundo empresarial y universitario. Por ello, los ejemplos de este trabajo pueden resultar de vital importancia para abrir nuevas oportunidades al desarrollo del sector que permitan a las futuras generaciones de periodistas cumplir su importante función social.

Ver infografía

Referencias

Aceituno-Aceituno, P., Bousoño-Calzón, C., & Herrera-Gálvez, F.J. (2014). Una propuesta para impulsar el espíritu emprendedor y la capacitación en el futuro de la profesión periodística. Estudios sobre el Mensaje Periodístico, 21(2), 929-942. https://doi.org/10.5209/rev_ESMP.2015.v21.n2.50893

Link DOI | Link Google Scholar

Aceituno-Aceituno, P., Bousoño-Calzón, C., Escudero-Garzás, J.J., & Herrera-Gálvez, F.J. (2014). Formación en emprendimiento para periodistas. El Profesional de la Información, 23(4), 409-414. https://doi.org/10.3145/epi.2014.jul.09

Link DOI | Link Google Scholar

Anderson, C.W. (2017). Venture labor, the news crisis, and journalism education. International Journal of Communication, 11, 2033-2036. https://bit.ly/2KUvX9v

Link Google Scholar

Asociación de la Prensa de Madrid (APM) (2014). Informe anual sobre la profesión periodística 2014. [2014 Annual report on the Journalism Profession]. https://bit.ly/2G98ii2

Link Google Scholar

Asociación de la Prensa de Madrid (APM) (2015). Informe anual sobre la profesión periodística 2015. [2015 Annual report on the Journalism Profession]. https://bit.ly/2G98ii2

Link Google Scholar

Baines, D., & Kennedy C. (2010). An education for independence: Should entrepreneurial skills be an essential part of the journalist’s toolbox? Journalism Practice, 4(1), 97-113. https://doi.org/10.1080/17512780903391912

Link DOI | Link Google Scholar

Barnes, R., & de-Villiers-Scheepers, M.J. (2017). Tackling uncertainty for journalism graduates: A model for teaching experiential entrepreneurship. Journalism Practice, 1-21. https://doi.org/10.1080/17512786.2016.1266277

Link DOI | Link Google Scholar

Beltrán, G.J., & Miguel, P. (2014). Doing culture, doing business: A new entrepreneurial spirit in the Argentine creative industries. International Journal of Cultural Studies, 17(1), 39-54. https://doi.org/10.1177/1367877912461906

Link DOI | Link Google Scholar

Biomed Central (2017). Qualitative research review guidelines - RATS. London: BioMed Central, https://bit.ly/1WteYxh.

Link Google Scholar

Blom, R., & Davenport, L.D. (2012). Searching for the core of journalism education program directors disagree on curriculum priorities. Journalism & Mass Communication Educator, 67(1), 70-86. https://doi.org/10.1177/1077695811428885

Link DOI | Link Google Scholar

Briggs, M. (2012). Entrepreneurial journalism: How to build what's next for news. Los Angeles: Sage /CQ Press.

Link Google Scholar

Casero-Ripollés, A. (2010). Prensa en Internet: nuevos modelos de negocio en el escenario de la convergencia. El Profesional de la Información, 19(6), 595-601. https://bit.ly/2G6gIXL

Link DOI | Link Google Scholar

Casero-Ripollés, A., & Cullell-March C. (2013). Periodismo emprendedor. Estrategias para incentivar el autoempleo periodístico como modelo de negocio. Estudios sobre el Mensaje Periodístico, 19, 681-690. https://doi.org/10.5209/rev_ESMP.2013.v19.42151

Link DOI | Link Google Scholar

Casero-Ripollés, A., Izquierdo-Castillo, J., & Doménech-Fabregat, H. (2016). The journalists of the future meet entrepreneurial journalism: Perceptions in the classroom. Journalism Practice, 10(2), 286-303. https://doi.org/10.1080/17512786.2015.1123108

Link DOI | Link Google Scholar

Chimbel, A. (2016). Introduce entrepreneurship concepts early in journalism curriculum. Newspaper Research Journal, 37(4), 339-343. https://doi.org/10.1177/0739532916677057

Link DOI | Link Google Scholar

Claussen, D. (2011). CUNY’s entrepreneurial journalism: Partially old wine in a new bottle, and not quite thirst-Quenching, but Still a Good Drink. Journalism & Mass Communication Educator, 66(1), 3-6. https://doi.org/10.1177/107769581106600101

Link DOI | Link Google Scholar

Delano, A. (2002).The formation of the British journalist 1900-2000 (Doctoral Thesis). London: University of Westminster. https://bit.ly/2wxBYGi

Link Google Scholar

Deuze, M. (2006). Global journalism education: A conceptual approach. Journalism Studies, 7(1), 19-34. https://doi.org/10.1080/14616700500450293

Link DOI | Link Google Scholar

Dubé, L., & Paré, G. (2003). Rigor in information systems positivist case research: Current practices, trends, and recommendations. MIS Quarterly, 27(4), 597-636. https://bit.ly/2KOVzEZ

Link DOI | Link Google Scholar

Elmore, C., & Massey, B. (2012). Need for instruction in entrepreneurial journalism: Perspective of full-time freelancers. Journal of Media Practice, 13(2), 109-124. https://bit.ly/2jNiVye

Link DOI | Link Google Scholar

Ferrier, M.B. (2013). Media entrepreneurship curriculum development and faculty perceptions of what students should know. Journalism & Mass Communication Educator, 68(3), 222-241. https://doi.org/10.1177/1077695813494833

Link DOI | Link Google Scholar

Ferrier, M.B., & Batts, B. (2016). Educators and professionals agree on outcomes for entrepreneurship courses. Newspaper Research Journal, 37(4), 322-338. https://doi.org/10.1177/0739532916677054

Link DOI | Link Google Scholar

Griffin, R.J., & Dunwoody, S. (2015). Chair support, faculty entrepreneurship, and the teaching of statistical reasoning to journalism undergraduates in the United States. Journalism, 17(1), 97-118. https://doi.org/10.1177/1464884915593247

Link DOI | Link Google Scholar

Hang, M., & Weezel, A.V. (2007). Media and entrepreneurship: What do we know and where should we go? Journal of Media Business Studies, 4(1), 51-70. https://doi.org/10.1080/16522354.2007.11073446

Link DOI | Link Google Scholar

Hunter, A., & Nel, F.P. (2011). Equipping the entrepreneurial journalist: An exercise in creative enterprise. Journalism & Mass Communication Educator, 66(1), 9-24. https://doi.org/10.1177/107769581106600102

Link DOI | Link Google Scholar

Krueger, N.F., & Brazeal, D.V. (1994). Entrepreneurial potential and potential entrepreneurs, entrepreneurship theory and practice, 18(3), 91-104. https://bit.ly/2KfHXl4

Link Google Scholar

Lassila-Merisalo, M., & Uskali, T. (2011). How to educate innovation journalists? Experiences of innovation journalism education in Finland 2004-2010. Journalism & Mass Communication Educator, 66(1), 25-38. https://doi.org/10.1177/107769581106600103

Link DOI | Link Google Scholar

López-García, X., Rodríguez-Vázquez, A.I., & Pereira-Fariña, X. (2017). Technological skills and new professional profiles: Present challenges for journalism [Competencias tecnológicas y nuevos perfiles profesionales: desafíos del periodismo actual]. Comunicar, 53, 81-90. https://doi.org/10.3916/C53-2017-08

Link DOI | Link Google Scholar

Martín-Crespo-Blanco, M.C., & Salamanca-Castro, A.B. (2007). El muestreo en la investigación cualitativa. Nure Investigación, 27. https://bit.ly/2G7ZDfJ

Link Google Scholar

Oosterbeek, H., Van-Praag, M., & Ijsselstein, A. (2010). The impact of entrepreneurship education on entrepreneurship skills and motivation. European Economic Review, 54(3), 442-454. https://doi.org/10.1016/j.euroecorev.2009.08.002

Link DOI | Link Google Scholar

Paniagua-Rojano, F.J., Gómez-Aguilar, M., & González-Cortés, M.E. (2014). Incentivar el emprendimiento periodístico desde la Universidad. Revista Latina de Comunicación Social, 69, 548-570. https://bit.ly/2jQndoR

Link DOI | Link Google Scholar

Peterman, N.E., & Kennedy J. (2003). Enterprise education: Influencing students’ perceptions of entrepreneurship. Entrepreneurship Theory and Practice, 28(2), 129-144. https://bit.ly/2s0Qlhv

Link DOI | Link Google Scholar

Rasmussen, E.A., & Sørheim R. (2006). Action-based entrepreneurship education. Technovation, 26(2), 185-194. https://doi.org/10.1016/j.technovation.2005.06.012

Link DOI | Link Google Scholar

Secretaria de Agricultura, Ganadería, Pesca y Alimentación (Ed.) (2007). Evaluación de impacto proyecto piloto jóvenes emprendedores rurales. Promoción de cultura emprendedora. [Evaluation of the young rural entrepreneurs pilot project. Promoting entrepreneurship culture]. https://bit.ly/2jOqdlt

Link Google Scholar

Siles, I., & Boczkowski, P.J. (2012). Making sense of the newspaper crisis: A critical assessment of existing research and an agenda for future work. New Media and Society, 14(8), 1375-1394. https://doi.org/10.1177/1461444812455148

Link DOI | Link Google Scholar

Sindik, A., & Graybeal, G.M. (2017). Media entrepreneurship programs: Emerging isomorphic patterns. International Journal on Media Management, 19(1), 55-76. https://doi.org/10.1080/14241277.2017.1279617

Link DOI | Link Google Scholar

Souitaris, V., Zerbinati, S., & Al-Laham A. (2007). Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources. Journal of Business Venturing, 22, 566-591. https://doi.org/10.1016/j.jbusvent.2006.05.002

Link DOI | Link Google Scholar

Tong, A., Sainsbury, P., & Craig, J. (2007). Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups. International Journal for Quality in Health Care, 19(6), 349-357. https://doi.org/10.1093/intqhc/mzm042

Link DOI | Link Google Scholar

Von-Graevenitz, G., Harhoff, D., & Weber, R. (2010). The effects of entrepreneurship education. Journal of Economic Behavior & Organization, 76(1), 90-112. https://doi.org/10.1016/j.jebo.2010.02.015

Link DOI | Link Google Scholar

Wang, C.K., & Wong, P.K. (2004). Entrepreneurial interest of university students in Singapore. Technovation, 24, 163-172. https://doi.org/10.1016/S0166-4972(02)00016-0

Link DOI | Link Google Scholar

Weezel, A.V. (2010). Creative Destruction: Why not researching entrepreneurial media? International Journal on Media Management, 12(1), 47-49. https://doi.org/10.1080/14241270903558442

Link DOI | Link Google Scholar

Yin, R.K. (2014). Case study research: Design and methods. Thousand Oaks: Sage.

Link Google Scholar

Crossmark

Ficha técnica

Recibido: 17-01-2018

Revisado: 13-04-2018

Aceptado: 03-05-2018

OnlineFirst: 15-07-2018

Fecha publicación: 01-10-2018

Tiempo de revisión del artículo : 85 (en días) | Media de tiempo de revisión de los manuscritos del número 57: 38 (en días)

Tiempo de aceptación del artículo: 105 (en días) | Media tiempo aceptación de los manuscritos del número 57: 76 (en días)

Tiempo de edición OnlineFirst: 211 (en días) | Media tiempo edición de los OnlineFirst del número 57: 177 (en días)

Tiempo de publicacicón final del artículo: 256 (en días) | Media tiempo de publicación final de los articulos del número 57: 222 (en días)

Métricas

Métricas de este artículo

Vistas: 34511

Lectura del abstract: 29018

Descargas del PDF: 5493

Métricas completas de Comunicar 57

Vistas: 288362

Lectura del abstract: 232636

Descargas del PDF: 55726

Citado por

Citas en Web of Science

Lopez-Meri, Amparo; Alonso-Munoz, Laura; Casero-Ripolles, Andreu; . STRATEGIES IN JOURNALISTIC BRANDING ON SOCIAL MEDIA: THE INFLUENCE OF PUBLIC AND BUSINESS DIMENSIONS ACCORDING TO FUTURE JOURNALISTS' PERCEPTIONS COMMUNICATION TODAY, 2020.

https://doi.org/#EANF#

Yasin, Naveed; Khansari, Zeinab; Sharif, Taimur; . Assessing the enterprising tendencies of Arab female undergraduate engineering students in the Sultanate of Oman INDUSTRY AND HIGHER EDUCATION, 2020.

https://doi.org/10.1177/0950422220903618

Lopez-Meri, Amparo; Alonso-Munoz, Laura; Casero-Ripolles, Andreu; . What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions COMUNICAR, 2020.

https://doi.org/10.1080/17512786.2020.1715821

Garcia-Castillo, Noelia; Bueno-Doral, Tamara; Hanninen, Liisa-Irene; . Responsible research and innovation (RRI) as a driving force for change in corporate communication: New forms of governance and participatory structures COMUNICAR, 2020.

https://doi.org/10.3145/epi.2020.may.13

Rios-Manriquez, Martha; Perez-Rendon, Lizbeth; Dolores Sanchez-Fernandez, Maria; Ratten, V; . Entrepreneurship and Innovation Based on the RIEMPEI Model: Inequality of Opportunities in Mexico ENTREPRENEURSHIP AND THE COMMUNITY: A MULTIDISCIPLINARY PERSPECTIVE ON CREATIVITY, SOCIAL CHALLENGES, AND BUSINESS, 2020.

https://doi.org/10.1007/978-3-030-23604-5_9

Arraiz-Perez, Ana; Sabiron-Sierra, Fernando; Suarez-Ortega, Magdalena; . Enterprising People: Exemplary Lives and Educational Keys to Career Guidance QUALITATIVE RESEARCH IN EDUCATION, 2020.

https://doi.org/10.17583/qre.2020.5395

Joao, Isabel Maria; Silva, Joao Miguel; Klinger, T; Kollmitzer, C; Pester, A; . Cultivating entrepreneuship in higher education during a crisis condition: crisis related issues discussed in entrepreneurship literature PROCEEDINGS OF THE 2021 IEEE GLOBAL ENGINEERING EDUCATION CONFERENCE (EDUCON), 2021.

https://doi.org/10.1109/EDUCON46332.2021.9453935

#EANF#; . COLLABORATIVE LEARNING IN INTERNATIONAL VIRTUAL GROUPS: THE CREATION OF MULTIMEDIA REPORTS Revista Brasileira de Educação, 2021.

https://doi.org/10.1590/s1413-24782021260032

Vazquez, MYL; Manzano, RLM; (...); Manzo, ADM. CHALLENGES AND PERSPECTIVES OF ECUADORIAN PROFESSIONAL TRAINING REVISTA CONRADO, 2022.

Link Google Scholar

Citas en Scopus

Yasin, N., Khansari, Z., Sharif, T. . Assessing the enterprising tendencies of Arab female undergraduate engineering students in the Sultanate of Oman), Industry and Higher Education, .

https://doi.org/10.1177/0950422220903618

López-Meri, A., Alonso-Muñoz, L., Casero-Ripollés, A. . What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions), Journalism Practice, .

https://doi.org/10.1080/17512786.2020.1715821

Valenciano, J.P., Uribe-Toril, J., Ruiz-Rea, J.L.. Entrepreneurship, education in the 21st century: Analysis, trends in research), Journal of Entrepreneurship Education, .

Link Google Scholar

Arráiz-Pérez, A., Sabirón-Sierra, F., Suárez-Ortega, M. . Enterprising people: Exemplary lives and educational keys to career guidance | [Personas emprendedoras: Vidas ejemplares y claves educativas para la reorientación de la carrera]), Qualitative Research in Education, .

https://doi.org/10.17583/qre.2020.5395

López-Meri, A., Alonso-Muñoz, L., Casero-Ripollés, A. . Strategies in journalistic branding on social media: The influence of public and business dimensions according to future journalists' perceptions), Communication Today, .

Link Google Scholar

Marín-Sanchiz, C.R., González-Esteban, J.L. . An analysis of freelance journalism training in spanish universities from the professionals⇔ perspective | [Análisis de la formación universitaria en periodismo freelance: la perspectiva de los profesionales españoles1]), Estudios Sobre el Mensaje Periodistico, .

https://doi.org/10.5209/ESMP.70532

Fernández, S.P., Ureta, A.L., Ayerdi, K.M., Dasilva, J.Á.P. . Collaborative learning in international virtual groups: The creation of multimedia reports | [Aprendizagem colaborativa em grupos virtuais internacionais: Elaboração de relatórios multimídia]), Revista Brasileira de Educacao, .

https://doi.org/10.1590/S1413-24782021260032

Joao, I.M., Silva, J.M. . Cultivating entrepreneuship in higher education during a crisis condition: Crisis related issues discussed in entrepreneurship literature), Estudios Sobre el Mensaje Periodistico, .

https://doi.org/10.1109/EDUCON46332.2021.9453935

Fernández, V.N., Aceituno-Aceituno, P., Escobedo, D.L., Fernández, A.S. . Radio in school as a resource for the development of media competence | [La radio escolar como recurso para el desarrollo de la competencia mediática]), Estudios Sobre el Mensaje Periodistico, .

https://doi.org/10.5209/esmp.77511

Ríos-Manríquez, M., Pérez-Rendón, L., Sánchez-Fernández, M.D.. Entrepreneurship and Innovation Based on the RIEMPEI Model: Inequality of Opportunities in Mexico), Contributions to Management Science, .

https://doi.org/10.1007/978-3-030-23604-5_9

Manríquez, M.R., Rendón, L.P., de la Cruz del Río Rama, M., Fernández, M.D.S. . Entrepreneurship and technological innovation: The micro-entrepreneur in Mexico), Contaduria y Administracion, .

https://doi.org/10.22201/fca.24488410e.2022.4561

Citas en Google Scholar

Torres-Valdés, R. M., Lorenzo Álvarez, C., Santa Soriano, A., Riquelme-Quiñonero, M. T., Martínez-Sala, A. M., Campillo-Alhama, C., ... & Castro Spila, J. (2018). Red interuniversitaria de Innovación Educativa para el desarrollo de competencias emprendedoras en el grado de publicidad y Relaciones Públicas de la Universidad de Alicante. PRP-EMPRENDE-INNOVA.

https://rua.ua.es/dspace/handle/10045/85202

Ríos-Manríquez, M., Pérez-Rendón, L., & Sánchez-Fernández, M. D. (2020). Entrepreneurship and Innovation Based on the RIEMPEI Model: Inequality of Opportunities in Mexico. In Entrepreneurship and the Community (pp. 141-158). Springer, Cham.

https://link.springer.com/chapter/10.1007/978-3-030-23604-5_9

López-Meri, A., Alonso-Muñoz, L., & Casero-Ripollés, A. (2020). What is behind the entrepreneurship intention in journalism? Entrepreneur typologies based on student perceptions. Journalism Practice, 1-18.

https://www.tandfonline.com/doi/abs/10.1080/17512786.2020.1715821

de Pablo Valenciano, J., Uribe-Toril, J., & Ruiz-Real, J. L. (2019). Entrepreneurship and Education in the 21st Century: Analysis and Trends in Research. Journal of Entrepreneurship Education.

...

Yasin, N., Khansari, Z., & Sharif, T. (2020). Assessing the enterprising tendencies of Arab female undergraduate engineering students in the Sultanate of Oman. Industry and Higher Education, 0950422220903618.

https://journals.sagepub.com/doi/abs/10.1177/0950422220903618

García-Castillo, N., Bueno-Doral, T., & Hänninen, L. I. (2020). Responsible research and innovation (RRI) as a driving force for change in corporate communication: New forms of governance and participatory structures. El profesional de la información (EPI), 29(3).

http://www.elprofesionaldelainformacion.com/contenidos/2020/may/garcia-bueno-hanninen.html

Panfilova, A. (2020). Income models of online personal projects (No. GRI-2020-26911). Aristotle University of Thessaloniki.

http://ikee.lib.auth.gr/record/316749/files/GRI-2020-26911.pdf

López-Meri, A., Alonso-Muñoz, L., & Casero-Ripolles, A. (2020). Strategies in Journalistic Branding on Social Media: The Influence of Public and Business Dimensions According to Future Journalists’ Perceptions.

http://repositori.uji.es/xmlui/handle/10234/187624

Pérez, A. A., Sierra, F. S., & Suárez-Ortega, M. (2020). Personas Emprendedoras: Vidas Ejemplares y Claves Educativas para la Reorientación de la Carrera. Qualitative Research in Education, 9(2), 217-247.

https://dialnet.unirioja.es/servlet/articulo?codigo=7593422

Arráiz-Pérez, A., Sabirón-Sierra, F., & Suárez-Ortega, M. (2020). Enterprising People: Exemplary Lives and Educational Keys to Career Guidance. Qualitative Research in Education, 9(2), 217-247.

https://www.hipatiapress.com/hpjournals/index.php/qre/article/view/5395

de Pablo Valenciano, J., Uribe-Toril, J., & Ruiz-Real, J. L. (2019). Entrepreneurship and education in the 21st century: analysis and trends in research. Journal of Entrepreneurship Education, 22(4), 1-20.

...

García-Castillo, N., Bueno-Doral, T., & Hänninen, L. I. (2020). Investigación e innovación responsables (RRI) como motor de cambio en la comunicación corporativa: nuevas formas de gobernanza y estructuras participativas. Profesional de la Información, 29(3).

https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/72911

Gaviria González, N., & Posso Escobar, D. (2020). Casos de emprendimientos empresariales de comunicadores sociales, formados en la UAO, en áreas diferentes a las de su formación.

https://dspace-uao.metacatalogo.com/handle/10614/12843

Yasin, N., Khansari, Z., & Sharif, T. (2020). Assessing the enterprising tendencies of Arab female undergraduate engineering students in the Sultanate of Oman. Industry and Higher Education, 34(6), 429-439.

https://journals.sagepub.com/doi/abs/10.1177/0950422220903618

Mustafa, G. M. M. (2021). ثقافة ريادة الأعمال لدى طلبة جامعة الإمام محمد بن سعود الإسلامية وسبل تعزيزها من وجهة نظرهم. International Journal of research in Educational Sciences.(IJRES), 4(1), 109-156.‎

http://iafh.net/index.php/IJRES/article/view/248

ADIYAMAN, F. GAZETECİLİK ÖĞRENCİLERİNİN GİRİŞİMCİLİK DENEYİMİ: OBSERVETURKEY ÖRNEĞİ. Kurgu, 29(1), 1-20.

https://dergipark.org.tr/en/pub/kurgu/issue/60153/871953

Descarga

Métricas alternativas

Cómo citar

Aceituno-Aceituno, P., Casero-Ripollés, A., Escudero-Garzás, J., & Bousoño-Calzón, C. (2018). University training on entrepreneurship in communication and journalism business projects. [Formación universitaria sobre el emprendimiento en proyectos empresariales de comunicación y periodismo]. Comunicar, 57, 91-100. https://doi.org/10.3916/C57-2018-09

Compartir

           

Oxbridge Publishing House

4 White House Way

B91 1SE Sollihul Reino Unido

Administración

Redacción

Creative Commons

Esta web utiliza cookies para obtener datos estadísticos de la navegación de sus usuarios. Si continúas navegando consideramos que aceptas su uso. +info X