Ключевые слова

University training, journalism, communication, marketing, innovation, social, crisis, job

Резюме

The current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication entrepreneurs who have undergone university training in business creation and management. Our results show the positive effects of this training on entrepreneurship both in general and on specific aspects of entrepreneurial projects such as organization, business plan/model, marketing, innovation, social aspects and quality of life. Different patterns between the effects of university training on new initiatives and advanced projects were also observed. In this respect, the training supported the creation of new businesses and the development of existing ones. Finally, the suggestions for improving training and the limitations to entrepreneurship have revealed the importance of providing this type of education with a more practical, up-to-date approach that is interconnected with the business and university world. Therefore, examples of this work can be of vital importance in opening up new opportunities for sector development to enable future generations of journalists to fulfill their important social function.

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Техническая спецификация

Получила: 17-01-2018

пересмотренный: 13-04-2018

Принятый: 03-05-2018

First Online: 15-07-2018

Дата публикации: 01-10-2018

Время пересмотра статьи: 85 дней | Среднее время пересмотра вопроса 57: 38 дней

Время принятия статьи: 105 дней | Время приема Номер 57: 76 дней

Время редактирования препринта: 211 дней | Выпуск препринта среднего времени редактирования 57: 177 дней

Время редактирования статьи: 256 дней | Среднее время редактирования журнала 57: 222 дней

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Цитаты в Web of Science

Lopez-Meri, Amparo; Alonso-Munoz, Laura; Casero-Ripolles, Andreu;. STRATEGIES IN JOURNALISTIC BRANDING ON SOCIAL MEDIA: THE INFLUENCE OF PUBLIC AND BUSINESS DIMENSIONS ACCORDING TO FUTURE JOURNALISTS' PERCEPTIONS COMMUNICATION TODAY , 2020.

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Lopez-Merl, Amparo; Alonso-Munoz, Laura; Casero-Ripolles, Andreu;. What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions JOURNALISM PRACTICE , 2020.

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de Pablo Valenciano, J., Uribe-Toril, J., & Ruiz-Real, J. L. (2019). Entrepreneurship and Education in the 21st Century: Analysis and Trends in Research. Journal of Entrepreneurship Education, 22(4), 1-20.

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Aceituno-Aceituno, P., Casero-Ripollés, A., Escudero-Garzás, J., & Bousoño-Calzón, C. (2018). University training on entrepreneurship in communication and journalism business projects. [Formación universitaria sobre el emprendimiento en proyectos empresariales de comunicación y periodismo]. Comunicar, 57, 91-100. https://doi.org/10.3916/C57-2018-09

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