Palavras chave

Estratégia de privacidade, paradoxo da privacidade, educação da privacidade, preocupações com a privacidade, smartphones, publicidade personalizada, evasão de anúncios

Resumo

Com a prevalência de dispositivos inteligentes e da Internet sem fio, a privacidade foi se tornando um tema essencial em assuntos governamentais, acadêmicos e tecnológicos. Nosso estudo se dedica especificamente a entender as preocupações dos estudantes universitários taiwaneses com a privacidade e comportamentos de proteção em relação à publicidade online e o uso habitual de smartphones. Com 810 amostras válidas inquiridas, nossos resultados revelam que: 1) A relevância da publicidade tem um efeito direto na atenção aos anúncios; 2) Está inversamente associada às preocupações com a privacidade (por exemplo, controle pessoal descendente e poder corporativo ascendente) e comportamentos de proteção (evasão de anúncios e autocensura); 3) A preocupação com a privacidade e também os comportamentos de proteção não tiveram efeito negativo no uso habitual dos smartphones. Nosso estudo conclui que não existem paradoxos de privacidade encontrados nesses jovens taiwaneses devido a mudanças em suas preocupações com a privacidade, gerada pela publicidade personalizada em seus celulares. Isso evidencia uma mudança significativa nos comportamentos de proteção. Em suma, esses universitários taiwaneses têm uma avaliação frágil dos riscos potenciais e das crises às quais poderiam ser expostos devido a uma gestão vulnerável da privacidade online. Para lidar com isso, é altamente recomendável educar os jovens para que compreendam os perigos digitais, e é urgente a elaboração de tutoriais técnicos sobre privacidade.

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Recebido: 02-11-2018

Revisado: 09-01-2019

Aceite: 20-02-2019

First Online: 15-05-2019

Data de publicação: 01-07-2019

Tempo de revisão do artigo: 68 dias | Tempo médio de revisão do número 60: 48 dias

Tempo de aceitação do artigo: 110 dias | Tempo médio de aceitação do número 60: 64 dias

Tempo de edição da pré-impressão: 195 dias | Tempo médio de edição pré-impressão do número 60: 149 dias

Tempo de processamento do artigo: 240 dias | Tempo médio de processamento do número 60: 194 dias

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Citas em Web of Science

Garrett, Paul M.; Wang, YuWen; White, Joshua P.;. Young Adults View Smartphone Tracking Technologies for COVID-19 as Acceptable: The Case of Taiwan INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH , 2021.

https://doi.org/10.3390/ijerph18031332

Citas em Scopus

Simonova, I., Prochazkova, Z., Lorenc, V. . Smart and/or Mobile: An Investigation Within Czech University Students), EAI/Springer Innovations in Communication and Computing, .

https://doi.org/10.1007/978-3-030-49795-8_35

Garrett, P.M., Wang, Y., White, J.P., (...), Dennis, S., Yang, C.-T. . Young adults view smartphone tracking technologies for covid-19 as acceptable: The case of taiwan), International Journal of Environmental Research and Public Health, .

https://doi.org/10.3390/ijerph18031332

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Simonova, I., Prochazkova, Z., & Lorenc, V. (2020, January). Smart and/or Mobile: An Investigation Within Czech University Students. In International Conference on Mobile Computing and Sustainable Informatics (pp. 361-372). Springer, Cham.

https://link.springer.com/chapter/10.1007/978-3-030-49795-8_35

Garrett, P. M., Wang, Y. W., White, J. P., Hsieh, S., Strong, C., Lee, Y. C., ... & Yang, C. T. (2020). Young adults view smartphone tracking technologies for COVID-19 as acceptable: the case of Taiwan. PsyArXiv. November, 4.

https://psyarxiv.com/mznrb/download/?format=pdf

Garrett, P., Wang, Y. W., White, J. P., Hsieh, S., Strong, C., Lee, Y. C., ... & Dennis, S. (2020). Young adults view smartphone tracking technologies for COVID-19 as acceptable: the case of Taiwan.

https://psyarxiv.com/mznrb

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Katherine-Chen, Y., & Ryan-Wen, C. (2019). Taiwanese university students’ smartphone use and the privacy paradox. [Uso del teléfono inteligente en universitarios taiwaneses y la paradoja de la privacidad]. Comunicar, 60, 61-70. https://doi.org/10.3916/C60-2019-06

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