Ключевые слова

Privacy strategy, privacy paradox, privacy education, privacy concern, privacy protection, smartphone, targeting advertising, ad avoidance

Резюме

With the prevalence of smart devices and wireless Internet, privacy has become a pivotal matter in governmental, academic, and technological fields. Our study aims to understand Taiwanese university students’ privacy concerns and protective behaviours in relation to online targeting ads and their habitual smartphone usage. Surveying 810 valid subjects, our results first propose that ad relevance has direct bearing on attention to ads. Second, ad relevance inversely correlates with privacy concerns (i.e. descending personal control and surging corporate power) and protective behaviours (self-filtering and ad evasion). Third and finally, neither privacy concerns nor protective behaviours have a negative bearing on habitual smartphone usage. Opposite to previous research, our study concludes that Taiwanese college students exhibit zero privacy paradox, owing to no signs of privacy concern incited by mobile targeting ads, no evidence of significant protective behaviours, and no decreasing habitual smartphone usage out of privacy concern and protection. Our findings indicate Taiwanese university students’ shaky awareness of potential risks and crises from exposure to vulnerable online privacy management. To deal with this, we suggest educating youths’ understandings of digital jeopardy by experts is urgently needed more so than just technical tutorials of privacy settings.

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Получила: 02-11-2018

пересмотренный: 09-01-2019

Принятый: 20-02-2019

First Online: 15-05-2019

Дата публикации: 01-07-2019

Время пересмотра статьи: 68 дней | Среднее время пересмотра вопроса 60: 48 дней

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Время редактирования препринта: 195 дней | Выпуск препринта среднего времени редактирования 60: 149 дней

Время редактирования статьи: 240 дней | Среднее время редактирования журнала 60: 194 дней

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Цитаты в Web of Science

Garrett, Paul M.; Wang, YuWen; White, Joshua P.;. Young Adults View Smartphone Tracking Technologies for COVID-19 as Acceptable: The Case of Taiwan INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH , 2021.

https://doi.org/10.3390/ijerph18031332

Цитаты в Scopus

Simonova, I., Prochazkova, Z., Lorenc, V. . Smart and/or Mobile: An Investigation Within Czech University Students), EAI/Springer Innovations in Communication and Computing, .

https://doi.org/10.1007/978-3-030-49795-8_35

Garrett, P.M., Wang, Y., White, J.P., (...), Dennis, S., Yang, C.-T. . Young adults view smartphone tracking technologies for covid-19 as acceptable: The case of taiwan), International Journal of Environmental Research and Public Health, .

https://doi.org/10.3390/ijerph18031332

Цитаты в Google Scholar

Simonova, I., Prochazkova, Z., & Lorenc, V. (2020, January). Smart and/or Mobile: An Investigation Within Czech University Students. In International Conference on Mobile Computing and Sustainable Informatics (pp. 361-372). Springer, Cham.

https://link.springer.com/chapter/10.1007/978-3-030-49795-8_35

Garrett, P. M., Wang, Y. W., White, J. P., Hsieh, S., Strong, C., Lee, Y. C., ... & Yang, C. T. (2020). Young adults view smartphone tracking technologies for COVID-19 as acceptable: the case of Taiwan. PsyArXiv. November, 4.

https://psyarxiv.com/mznrb/download/?format=pdf

Garrett, P., Wang, Y. W., White, J. P., Hsieh, S., Strong, C., Lee, Y. C., ... & Dennis, S. (2020). Young adults view smartphone tracking technologies for COVID-19 as acceptable: the case of Taiwan.

https://psyarxiv.com/mznrb

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Katherine-Chen, Y., & Ryan-Wen, C. (2019). Taiwanese university students’ smartphone use and the privacy paradox. [Uso del teléfono inteligente en universitarios taiwaneses y la paradoja de la privacidad]. Comunicar, 60, 61-70. https://doi.org/10.3916/C60-2019-06

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