Palabras clave

Credibilidad, redes sociales, análisis de redes sociales, consumo de noticias, búsqueda de información, experimento, análisis cuantitativo, influencia

Resumen

Se examina en este trabajo la credibilidad percibida de las noticias compartidas a través de los sitios de redes sociales (RRSS), específicamente, en función de la fuerza de enlace y la credibilidad percibida de la fuente de los medios de la cual se originó el contenido. Utilizamos un diseño entre sujetos. Se analizó la cuenta de Facebook de cada participante (N=217). Sobre la base de este análisis, a nuestros participantes se les mostró una publicación ficticia de Facebook que supuestamente fue compartida por uno de sus amigos de Facebook con los que tenían un vínculo social fuerte (grupo experimental) o un vínculo social débil (grupo de control). Luego se les preguntó a todos los destinatarios acerca de sus percepciones con respecto a la fuente de noticias (de la cual se suponía que se originó el artículo), y su percepción con respecto a la credibilidad del artículo presentado. Nuestros hallazgos indican que la fuerza del vínculo social entre el que comparte el elemento y su destinatario media el efecto de la percepción de credibilidad con respecto a la fuente de noticias, y la credibilidad percibida del elemento, así como la posibilidad de buscar información adicional sobre el tema presentado en el elemento compartido.

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Ficha técnica

Recibido: 18-12-2018

Revisado: 19-01-2019

Aceptado: 20-02-2019

First Online: 15-05-2019

Fecha publicación: 01-07-2019

Tiempo de revisión del artículo : 32 días | Media tiempo revisión número 60: 48 días

Tiempo de aceptación del artículo: 64 días | Media tiempo aceptación número 60: 64 días

Tiempo de edición del preprint: 149 días | Media tiempo edición número preprint 60: 149 días

Tiempo de edición del artículo: 194 días | Media tiempo edición número 60: 194 días

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Samuel-Azran, T., & Hayat, T. (2019). Online news recommendations credibility: The tie is mightier than the source. [La credibilidad de las noticias digitales: El vínculo es más impactante que la fuente]. Comunicar, 60, 71-80. https://doi.org/10.3916/C60-2019-07

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