Palavras chave

Ciberostracismo, exclusão social, Ostracism Online, redes sociais, ansiedade social, emoções

Resumo

Este estudo se centra no efeito do ostracismo cibernético em sites de redes sociais. Com base no modelo de necessidade temporal-ameaça do ostracismo, analisamos o efeito sobre as reações reflexivas, especificamente a piora do humor e a ameaça a quatro necessidades fundamentais (sentimento de pertencimento, autoestima, existência significativa e controle) e a reação reflexiva na forma de comportamento pró-social, antissocial ou evasivo. Também nos concentramos no papel desempenhado pela ansiedade social. Por meio do uso da ferramenta experimental Ostracism Online (Ostracismo online), realizamos um experimento online no qual se manipulou o ostracismo, foram medidas as reações reflexivas autorrelatadas em um jogo financeiro cooperativo desenvolvido recentemente. Participaram 196 jovens adultos tchecos (de 18 a 30 anos; 62% mulheres). Os testes t mostraram piora do humor e maior ameaça nas quatro necessidades fundamentais na etapa reflexiva dos participantes em ostracismo. Os modelos de regressão mostraram que a ansiedade social tinha pouco efeito nas reações reflexivas, mas não moderava o efeito do ostracismo. O tipo de necessidade ameaçada e ansiedade social não predisse a reação reflexiva. O único indicador significativo da resposta antissocial foi o ostracismo experimentado. Mesmo uma forma branda de ostracismo, na forma de falta de reações por parte de estranhos à publicação compartilhada pode levar a consequências emocionais e comportamentais negativas.

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Technical information

Recebido: 30-09-2020

Revisado: 31-10-2020

Aceite: 16-11-2020

First Online: 15-01-2021

Data de publicação: 01-04-2021

Tempo de revisão do artigo: 31 dias | Tempo médio de revisão do número 67: 36 dias

Tempo de aceitação do artigo: 47 dias | Tempo médio de aceitação do número 67: 67 dias

Tempo de edição da pré-impressão: 138 dias | Tempo médio de edição pré-impressão do número 67: 159 dias

Tempo de processamento do artigo: 183 dias | Tempo médio de processamento do número 67: 204 dias

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Galbava, S., Machackova, H., & Dedkova, L. (2021). Cyberostracism: Emotional and behavioral consequences in social media interactions. [Ciberostracismo: Consecuencias emocionales y conductuales en las interacciones en redes sociales]. Comunicar, 67, 9-20. https://doi.org/10.3916/C67-2021-01

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