Palabras clave

Feminismo, Me Too, Time’s Up, arquetipo, estereotipos, series de televisión

Resumen

Los movimientos feministas Me Too y Time’s Up han mostrado el poder de la industria audiovisual y las redes sociales para denunciar el acoso sexual y promover la equidad de género. No obstante, las mujeres en los medios –y, específicamente, en TV– siguen estando infrarrepresentadas y estereotipadas. Por ello, como señala Time's Up, es urgente aumentar la presencia femenina delante y detrás de las cámaras, así como integrar las influencias de los movimientos sociales en las producciones para ampliar los modelos arquetípicos utilizados en el diseño/análisis de personajes. A pesar de los beneficios narrativos de los arquetipos, estos se basan en mitos patriarcales y etnocéntricos que infravaloran la diversidad de las mujeres. En respuesta, este estudio explora la transferencia de los movimientos feministas a la presencia y representación femenina en las series emitidas en la era Peak TV. Desde una aproximación interseccional, se identifican 25 series feministas en Netflix y HBO y se presentan buenas prácticas de construcción de personajes femeninos útiles para la coeducación y el desarrollo de actitudes igualitarias en jóvenes. Estos amplían los arquetipos típicos (es decir, Conocedora, Cuidadora, Luchadora, Conflictiva, Cualquier mujer) y desafían los estereotipos. Se concluye una tendencia feminista en el contenido emitido en plataformas streaming, especialmente en series con alta presencia de mujeres delante/detrás de las cámaras (muchas vinculadas a movimientos feministas) que arroja luz sobre un panorama televisivo más igualitario e inclusivo.

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Ficha técnica

Recibido: 27-01-2021

Revisado: 30-12-2020

Aceptado: 15-02-2021

OnlineFirst: 15-04-2021

Fecha publicación: 01-07-2021

Tiempo de revisión del artículo : -28 días | Media tiempo revisión número 68: 37 días

Tiempo de aceptación del artículo: 19 días | Media tiempo aceptación número 68: 78 días

Tiempo de edición del preprint: 109 días | Media tiempo edición número preprint 68: 168 días

Tiempo de edición del artículo: 154 días | Media tiempo edición número 68: 213 días

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Garrido, R., & Zaptsi, A. (2021). Archetypes, Me Too, Time’s Up and the representation of diverse women on TV. [Arquetipos, Me Too, Time’s Up y la representación de mujeres diversas en TV]. Comunicar, 68, 21-33. https://doi.org/10.3916/C68-2021-02

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