Archetype and reality on TV: Quality, formats and representation

 Julián Pindado-Pindado, Málaga (Spain)

https://doi.org/10.3916/C25-2005-014

Keywords

Television, audiences, programs, entertainment, education, popular taste

Abstract

This article arises from some conclusions of the «Wise´s Report » and examines the difficulties to obtain a quality TV at the moment. Data demonstrate that the audiences consume a lot of popular entertainment This fact proves that the way towards a quality TV is very difficult, after years of television channels modelling the audience´s tastes. It is necessary to start from the TV current reality to obtain a formative and cultural TV that includes the experience of «telephiles» generations. If these generations prefer entertainment formats, these formats must be used for an education in values.

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