Palavras chave
Transmissão, participação, interatividade, silêncio virtual, modelo RSS feed, modelos comunicativos, construção do conhecimento
Resumo
Neste artigo são analisadas a pedagogia transmissiva, caracterizada por seu sentido unidirecional, que tem algumas características em comum com os meios de comunicação, e a pedagogia interativa, caracterizada pela participação, o diálogo e a coautoria que tem características comuns aos princípios da Web 2.0. A nova mídia implementou novos modelos comunicativos que permitem que cada cidadão possa ser, potencialmente, um meio de comunicação. Este ecossistema comunicativo permite pensar em uma sociedade de comunicadores que todos alimentam com suas criações e participações os saberes individuais e coletivos. Faz-se uma revisão das práticas comunicativas que utilizam a retroalimentação (feed-back) como estratégia de interação, quando na verdade não deixam de ser um reforço proposto a partir da ótica do emissor, e se oferece uma proposta centrada na alimentação de saberes coletivos que denominamos «modelo RSS feed», baseada na participação individual e coletiva para a construção do conhecimento. Estes saberes, que podem ser organizados presencial ou virtualmente, caracterizam os princípios fundamentais da interatividade, que para alguns setores não deixa de ser uma estratégia de marketing. Na cultura da participação, faz-se referência ao silêncio virtual e às suas consequências no campo da educomunicação. O artigo conclui com as pesquisas de outros modelos pedagógicos, e com a análise das consequências implicadas em seguir reproduzindo o modelo transmissivo frente às possibilidades que oferece a pedagogia da interatividade.
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Aparici, R., & Silva, M. (2012). Pedagogy of interactivity. [Pedagogía de la interactividad]. Comunicar, 38, 51-58. https://doi.org/10.3916/C38-2012-02-05
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