Ключевые слова

Авторитет, социальные сети, Twitter, мотивация, восприятие, коммуникация

Резюме

Целью настоящего исследования было проанализировать восприятие студентами доверия к преподавателям в соответствии с твитами, размещенными на их профилях, и академическую мотивацию, которую они могут вызвать. Таким образом, на восприятие студентами авторитета преподавателей влияет то, что они размещают в своих профилях в социальных сетях. Участниками исследования стали 166 студентов факультета педагогических наук Севильского университета. Исследование проводилось с использованием квазиэкспериментальной методологии, для которой были созданы три Twitter-аккаунта преподавателя университета с профессиональным, социальным и смешанным содержанием. Для анализа результатов были проведены тесты на нормальность и гомоскедастичность выборки, чтобы решить, какие статистические тесты использовать. Наиболее значимые результаты показали, что студенты воспринимают профессиональные профили как более компетентные, более готовые и более заслуживающие доверия, затем следуют смешанные профили и, наконец, социальные профили. Также были обнаружены положительные корреляции между студентами, воспринимающими преподавателя вуза профессионального профиля как заслуживающего доверия, и их учебной мотивацией. Результаты исследования и их практические последствия для учителей обсуждались с точки зрения того, как они могут включить Twitter в свое преподавание, принимая во внимание потребности своих учеников для улучшения их обучения.

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Получила: 23-09-2021

пересмотренный: 19-11-2021

Принятый: 03-12-2021

OnlineFirst: 01-02-2022

Дата публикации: 01-04-2022

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Froment, F., García-González, A., & Cabero-Almenara, J. (2022). The relationship of Twitter with teacher credibility and motivation in university students. [Relación de la red social Twitter con la credibilidad docente y la motivación del alumnado universitario]. Comunicar, 71, 131-142. https://doi.org/10.3916/C71-2022-10

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