Keywords

Generative AI, Gamification, Semiotics, Media Ecology, Meaningful Learning, Transmedia, Transdisciplinarity

Abstract

This transdisciplinary study examines the impact of innovative methodologies in educational environments enhanced by generative artificial intelligence and gamification across seven Ibero-American countries (Ecuador, Spain, Bolivia, México, Argentina y Puerto Rico), involving 2,800 university students. Applying the SIALU methodology (Innovative System for University Playful Learning), Transmedia Open Online Courses (TOOCs) were designed, integrating affective intelligent virtual agents (AVIAs), project-based learning, and adaptive gamification. The main objectives include analyzing the effectiveness of these environments in student motivation, digital inclusion, and the development of transversal competencies. Using a mixed-methods approach (quantitative and qualitative), data were analyzed through focus groups, learning logs, and photographic records. The results indicate an 85% improvement in content comprehension (p<0.001) and a 90% increase in student participation, highlighting the impact of transmedia narratives and digital fanzines on cultural and creative resignification. Additionally, 78% of participants reported significant progress in creative and semiotic competencies, demonstrating the potential of these tools to transform learning in higher education. These findings underscore the need to integrate exponential technologies, such as generative AI, ubiquitous and affective computing, extended reality systems, and the metaverse into curriculum design. These innovations foster motivation and digital inclusion while optimizing academic performance, establishing an adaptable and scalable educational model to meet the challenges of the digital era.

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Received: 2025-04-15 | Reviewed: 2025-05-23 | Accepted: 2025-05-28 | Online First: 2025-07-21 | Published: 2025-07-24

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Dra. Mónica Santillán Trujillo., Dr. C. José Miguel Ramírez Uceda., Dr. Carlos de Castro Lozano., Dr. C. Ángel Enríquez Alulema. (2025). Meaningful Learning in Generative AI Environment: Gamification for Educational Experiences. Comunicar, 33(82). 10.5281/zenodo.16387609

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