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ECO, U. (1995): Apocalípticos e Integrados. Barcelona, Lumen; 30.
MO SUNG, J. (1999): «Nike es un estilo y una visión del mundo», en VARIOS: Deseo, Mercado y Religión. Santander, Sal Térrea; 70.
SAVATER, F. (1991): Ética para Amador. Barcelona, Ariel; 93-94.
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Barcala-Calvo, I., & Matilla-Barba, C. (2000). Hacia una publicidad solidaria. Comunicar, 15, 105-109. https://doi.org/10.3916/C15-2000-16
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