Keywords
Advertising, education, advertising manipulation, persuading techniques, advertising values
Abstract
Learning advertising must be a priority task for school. Teaching its techniques and methods of persuasion and developing studens´ critical ability against one of the most powerful instruments of consumer society, are the main objectives of this advertising workshop. Because all of that it's necessary diffuse a semiological competence to solve the iconicalverbal messages from the media of great masses and publicity
References
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DURANDIN, G. (1983): La mentira en la propaganda política y en la publicidad. Barcelona, Paidós.
ECO, U. (1977): Tratado de semiótica general. Barcelona, Lumen.
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GONZÁLEZ LORENZO, L. (1994): Persuasión subliminal y sus técnicas. Madrid, Biblioteca Nueva.
JAKOBSON, R. (1984): Ensayos de Lingüística General. Barcelona, Seix Barral.
LOMAS, C. (2001): «La estética de los objetos y la ética de los sujetos », en Comunicar, 17; 31
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Santacruz-Laguna, F., & Camacho-Marín, A. (2003). Advertising: an experience at school. [La publicidad: una experiencia en el aula]. Comunicar, 20, 142-146. https://doi.org/10.3916/C20-2003-20