Advertising: an experience at school

 Francisco-Javier Santacruz-Laguna, Sevilla (Spain)

 Antonia Camacho-Marín, Sevilla (Spain)

https://doi.org/10.3916/C20-2003-20

Keywords

Advertising, education, advertising manipulation, persuading techniques, advertising values

Abstract

Learning advertising must be a priority task for school. Teaching its techniques and methods of persuasion and developing studens´ critical ability against one of the most powerful instruments of consumer society, are the main objectives of this advertising workshop. Because all of that it's necessary diffuse a semiological competence to solve the iconicalverbal messages from the media of great masses and publicity

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