Ключевые слова

Social communication, education, literacy, television.

Резюме

The culture of a community this every time but influenced by the social media.Through these means social behaviors, styles or forms are introduced of living. The information to arrive to be shared in real time by any inhabitant that has access to her through the radio, the TV., Internet... The idea of facilitating the communication allows to overcome big distances. These differences are subject, among other, to the territorial and space difficulties. In this sense, the communication participates of the literacy and the means with the new right settled down in the Constitution of each country. The right to the communication like one of the crucial tools of the democracy. The Literacy changes the content of the institutional education contributing a new sociopolitical element. The literacy produces the first concretion of the principle educational «education-work». This task is linked with the plans of economic activation. The literacy campaigns have a revolutionary character. These take place starting from the demands of a conscious town that he/she wants to be introduced in the knowledge and domain of the capacities of the lecto-writing, and in general, inside the Educational System. It is common to the literacy campaigns developed in Latin America the participation of the masses. The town alphabetizes and it educates to the town. The popular masses are those that educate through their organizations and in function of their own interests. Among other experiences of communication of masses, in short by means of the use of the TV, we want to highlight the following experiences, channels and programs linked to the current literacy campaigns in the Latin American countries: Chain of Public Community Television Lives TV; The Program of Literacy Alpha-TV (Michoacán); The Class of Literacy and Education for Young and Adults of the IPLAC (Institute Pedagogic Latin American and Caribbean) with headquarters in Havana. With the Programs of Literacy for Radio and TV is sought to impact in the reduction of the indexes of illiteracy. It is also wanted to facilitate an access to the Basic Education and the Permanent Education. This is an objective assumed collectively in the Marco of Action of Dakar, and the agreements of the Conference of Minister from Cochabamba.

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Cruz-Díaz, M. (2005). Literacy and televisión like development structures for learninging Latinamerica. [Las campañas de alfabetización y la televisión como estrategia de aprendizaje en Latinoamérica]. Comunicar, 25. https://doi.org/10.3916/C25-2005-180

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21080 Уэльва (Испания)

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