Palabras clave

Audiencias, compromiso civil, participación cívica, alfabetización mediática, producción mediática, publicidad mediática

Resumen

Hoy más que nunca se promueve el espacio público, especialmente on-line. A pesar de ello, el papel de la producción mediática pública en la cultura juvenil no ha sido muy relevante en el ámbito de lo educativo. Este texto facilita la comprensión de las relaciones entre la participación cívica y la difusión mediática de la juventud en el contexto de sus intervenciones e interacciones. Está basado en el seguimiento durante tres años de la «Voz de la Juventud», de Finlandia, dirigido a jóvenes de entre 13 y 17 años de edad. Los resultados del estudio muestran que el fomento de la ciudadanía en los jóvenes puede potenciarse con la educación en medios, resultado de tres elementos relacionados entre sí: la participación ciudadana de la juventud, incluyendo la producción mediática, la difusión mediática, y la pedagogía entendida como aprendizaje colaborativo.

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Kotilainen, S. (2009). Promoting youth civic participation with media production: The case of Youth Voice editorial board. [Participación cívica y producción mediática de los jóvenes: «Voz de la Juventud»]. Comunicar, 32, 181-192. https://doi.org/10.3916/c32-2009-02-016

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