A competência midiática: proposta articulada de dimensões e indicadores

Palavras chave

Educação midiática, competência midiática, participação, pensamento crítico, emoção, estética, linguagens, interação

Resumo

As mudanças ocorridas no entorno comunicativo durante a última década nos obrigam a revisar os parâmetros para a implementação da educação midiática. Neste artigo são disponibilizados alguns critérios que deveriam orientar esta educação e, sobretudo, uma proposta articulada de dimensões e de indicadores para definir a nova competência midiática. A proposta foi aplicada pelos autores e ajustada a partir das contribuições feitas por 50 especialistas renomados, espanhóis e estrangeiros, e concentra-se em seis grandes dimensões: linguagens, tecnologia, processos de interação, processos de produção e difusão, ideologia e valores, e dimensão estética. E está estruturada em torno de dois âmbitos de trabalho: o da produção de mensagens próprias e o da interação com mensagens alheias. Propõe-se desenvolver esta educação com base na cultura participativa, compaginando o espírito crítico e estético com a capacidade expressiva, o desenvolvimento da autonomia pessoal com o compromisso social e cultural. Pretende-se, enfim, compaginar a revolução tecnológica com a neurobiológica, assumindo as mudanças produzidas na concepção da mente humana, sobretudo no referente ao peso das emoções e do inconsciente sobre os processos racionais e conscientes.

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Ferrés, J., & Piscitelli, A. (2012). Media competence. Articulated proposal of dimensions and indicators. [La competencia mediática: propuesta articulada de dimensiones e indicadores]. Comunicar, 38, 75-82. https://doi.org/10.3916/C38-2012-02-08

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