Palavras chave

Alfabetização midiática, educação midiática, ecossistema, Geração Y, alfabetização, política, política midiática

Resumo

Este artigo resulta de uma pesquisa que propõe um modo sistemático para difundir a educação da alfabetização midiática na Tailândia, baseada nas competências da alfabetização midiática e informacional da UNESCO. O esquema de aprendizagem da alfabetização midiática foi estabelecido aplicando um estudo de métodos mistos antes de que sua eficácia e funcionalidade fosse comprovada pelas entrevistas detalhadas de especialistas em alfabetização midiática. Os dados dessas entrevistas resultaram no “ecossistema da alfabetização midiática”, uma abordagem integral e sistemática para divulgar a alfabetização midiática. O ecossistema da alfabetização midiática postula que o esquema de aprendizagem funciona em um ambiente que favorece a alfabetização midiática, onde cada componente opera de forma interdependente e em paralelo: o esquema de aprendizagem da alfabetização midiática (estudantes, facilitadores, currículo e pedagogia), a sociedade (comunidade, setores da cidadania, mídia, e os pais), e a política. Acredita-se que o modelo de ecossistema pode produzir uma mudança no comportamento dos estudantes, o objetivo final da educação. Em outras palavras, a alfabetização midiática será transformada em um estilo de vida. Os dados obtidos das entrevistas também propiciaram uma nova descoberta, ao demonstrar que os componentes da alfabetização midiática na Tailândia deveriam consistir em aceder, analisar e avaliar, refletir e criar; em vez de aceder, avaliar e criar; uma abordagem que o país vem usando há mais de uma década. As descobertas desta pesquisa são aplicáveis a outras culturas com grupos diferentes de estudantes que, com pequenas adaptações, podem servir como uma orientação política provisória.

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Recebido: 23-10-2015

Revisado: 22-12-2015

Aceite: 11-05-2016

OnlineFirst: 15-07-2016

Data de publicação: 01-10-2016

Tempo de revisão do artigo: 60 dias | Tempo médio de revisão do número 49: 27 dias

Tempo de aceitação do artigo: 201 dias | Tempo médio de aceitação do número 49: 86 dias

Tempo de edição da pré-impressão: 299 dias | Tempo médio de edição pré-impressão do número 49: 184 dias

Tempo de processamento do artigo: 344 dias | Tempo médio de processamento do número 49: 229 dias

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Nupairoj, N. (2016). The ecosystem of media literacy: A holistic approach to media education. [El ecosistema de la alfabetización mediática: Un enfoque integral y sistemático para divulgar la educomunicación]. Comunicar, 49, 29-37. https://doi.org/10.3916/C49-2016-03

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