Keywords

Media literacy, participatory communication, citizenship, media education, non-formal education, social inclusion, civil society

Abstract

This article analyses the status of media literacy in Brazil from the perspective of non-formal education. It quantifies the situation through a sample of projects (N=240) and organizations (N=107) that develop media literacy activities according to the internationally recognized three dimensions of media education (access/use, critical understanding, and media content media production). These projects are aimed at different communities of citizens according to various levels of segmentation (age, location, social status, social groups, and professional fields). The analysis shows the preponderance of activities geared to the production of audiovisual content (65.4%) and to expanding the rights and communicative capabilities of certain communities, generally excluded from the traditional mass media (45.8%). Moreover, the majority of institutions have projects with a medium and high potential of empowerment (77.6%). Based on the literature review and the analysis conducted, the research presents a model that can be used for studying media education projects in the field of non-formal education. Thus, this article offers an initial look at non-formal media literacy in a country that, due to its size and large social differences, should take advantage of the complementarities that non-formal education provides to formal education, and its curriculum, regarding the development of media education and empowerment of citizens.

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Technical information

Received: 26-02-2016

Revised: 13-03-2016

Accepted: 10-05-2016

OnlineFirst: 15-07-2016

Publication date: 01-10-2016

Article revision time: 16 days | Average time revision issue 49: 27 days

Article acceptance time: 73 days | Average time of acceptance issue 49: 86 days

Preprint editing time: 172 days | Average editing time preprint issue 49: 184 days

Article editing time: 217 days | Average editing time issue 49: 229 days

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Pegurer-Caprino, M., & Martínez-Cerdá, J. (2016). Media literacy in Brazil: Experiences and models in non-formal education. [Alfabetización mediática en Brasil: Experiencias y modelos en educación no formal]. Comunicar, 49, 39-48. https://doi.org/10.3916/C49-2016-04

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Post Office Box 527

21080 Huelva (Spain)

Administration

Editorial office

Creative Commons

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