Keywords

University training, journalism, communication, marketing, innovation, social, crisis, job

Abstract

The current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication entrepreneurs who have undergone university training in business creation and management. Our results show the positive effects of this training on entrepreneurship both in general and on specific aspects of entrepreneurial projects such as organization, business plan/model, marketing, innovation, social aspects and quality of life. Different patterns between the effects of university training on new initiatives and advanced projects were also observed. In this respect, the training supported the creation of new businesses and the development of existing ones. Finally, the suggestions for improving training and the limitations to entrepreneurship have revealed the importance of providing this type of education with a more practical, up-to-date approach that is interconnected with the business and university world. Therefore, examples of this work can be of vital importance in opening up new opportunities for sector development to enable future generations of journalists to fulfill their important social function.

View infography

References

Aceituno-Aceituno, P., Bousoño-Calzón, C., & Herrera-Gálvez, F.J. (2014). Una propuesta para impulsar el espíritu emprendedor y la capacitación en el futuro de la profesión periodística. Estudios sobre el Mensaje Periodístico, 21(2), 929-942. https://doi.org/10.5209/rev_ESMP.2015.v21.n2.50893

Link DOI | Link Google Scholar

Aceituno-Aceituno, P., Bousoño-Calzón, C., Escudero-Garzás, J.J., & Herrera-Gálvez, F.J. (2014). Formación en emprendimiento para periodistas. El Profesional de la Información, 23(4), 409-414. https://doi.org/10.3145/epi.2014.jul.09

Link DOI | Link Google Scholar

Anderson, C.W. (2017). Venture labor, the news crisis, and journalism education. International Journal of Communication, 11, 2033-2036. https://bit.ly/2KUvX9v

Link Google Scholar

Asociación de la Prensa de Madrid (APM) (2014). Informe anual sobre la profesión periodística 2014. [2014 Annual report on the Journalism Profession]. https://bit.ly/2G98ii2

Link Google Scholar

Asociación de la Prensa de Madrid (APM) (2015). Informe anual sobre la profesión periodística 2015. [2015 Annual report on the Journalism Profession]. https://bit.ly/2G98ii2

Link Google Scholar

Baines, D., & Kennedy C. (2010). An education for independence: Should entrepreneurial skills be an essential part of the journalist’s toolbox? Journalism Practice, 4(1), 97-113. https://doi.org/10.1080/17512780903391912

Link DOI | Link Google Scholar

Barnes, R., & de-Villiers-Scheepers, M.J. (2017). Tackling uncertainty for journalism graduates: A model for teaching experiential entrepreneurship. Journalism Practice, 1-21. https://doi.org/10.1080/17512786.2016.1266277

Link DOI | Link Google Scholar

Beltrán, G.J., & Miguel, P. (2014). Doing culture, doing business: A new entrepreneurial spirit in the Argentine creative industries. International Journal of Cultural Studies, 17(1), 39-54. https://doi.org/10.1177/1367877912461906

Link DOI | Link Google Scholar

Biomed Central (2017). Qualitative research review guidelines - RATS. London: BioMed Central, https://bit.ly/1WteYxh.

Link Google Scholar

Blom, R., & Davenport, L.D. (2012). Searching for the core of journalism education program directors disagree on curriculum priorities. Journalism & Mass Communication Educator, 67(1), 70-86. https://doi.org/10.1177/1077695811428885

Link DOI | Link Google Scholar

Briggs, M. (2012). Entrepreneurial journalism: How to build what's next for news. Los Angeles: Sage /CQ Press.

Link Google Scholar

Casero-Ripollés, A. (2010). Prensa en Internet: nuevos modelos de negocio en el escenario de la convergencia. El Profesional de la Información, 19(6), 595-601. https://bit.ly/2G6gIXL

Link DOI | Link Google Scholar

Casero-Ripollés, A., & Cullell-March C. (2013). Periodismo emprendedor. Estrategias para incentivar el autoempleo periodístico como modelo de negocio. Estudios sobre el Mensaje Periodístico, 19, 681-690. https://doi.org/10.5209/rev_ESMP.2013.v19.42151

Link DOI | Link Google Scholar

Casero-Ripollés, A., Izquierdo-Castillo, J., & Doménech-Fabregat, H. (2016). The journalists of the future meet entrepreneurial journalism: Perceptions in the classroom. Journalism Practice, 10(2), 286-303. https://doi.org/10.1080/17512786.2015.1123108

Link DOI | Link Google Scholar

Chimbel, A. (2016). Introduce entrepreneurship concepts early in journalism curriculum. Newspaper Research Journal, 37(4), 339-343. https://doi.org/10.1177/0739532916677057

Link DOI | Link Google Scholar

Claussen, D. (2011). CUNY’s entrepreneurial journalism: Partially old wine in a new bottle, and not quite thirst-Quenching, but Still a Good Drink. Journalism & Mass Communication Educator, 66(1), 3-6. https://doi.org/10.1177/107769581106600101

Link DOI | Link Google Scholar

Delano, A. (2002).The formation of the British journalist 1900-2000 (Doctoral Thesis). London: University of Westminster. https://bit.ly/2wxBYGi

Link Google Scholar

Deuze, M. (2006). Global journalism education: A conceptual approach. Journalism Studies, 7(1), 19-34. https://doi.org/10.1080/14616700500450293

Link DOI | Link Google Scholar

Dubé, L., & Paré, G. (2003). Rigor in information systems positivist case research: Current practices, trends, and recommendations. MIS Quarterly, 27(4), 597-636. https://bit.ly/2KOVzEZ

Link DOI | Link Google Scholar

Elmore, C., & Massey, B. (2012). Need for instruction in entrepreneurial journalism: Perspective of full-time freelancers. Journal of Media Practice, 13(2), 109-124. https://bit.ly/2jNiVye

Link DOI | Link Google Scholar

Ferrier, M.B. (2013). Media entrepreneurship curriculum development and faculty perceptions of what students should know. Journalism & Mass Communication Educator, 68(3), 222-241. https://doi.org/10.1177/1077695813494833

Link DOI | Link Google Scholar

Ferrier, M.B., & Batts, B. (2016). Educators and professionals agree on outcomes for entrepreneurship courses. Newspaper Research Journal, 37(4), 322-338. https://doi.org/10.1177/0739532916677054

Link DOI | Link Google Scholar

Griffin, R.J., & Dunwoody, S. (2015). Chair support, faculty entrepreneurship, and the teaching of statistical reasoning to journalism undergraduates in the United States. Journalism, 17(1), 97-118. https://doi.org/10.1177/1464884915593247

Link DOI | Link Google Scholar

Hang, M., & Weezel, A.V. (2007). Media and entrepreneurship: What do we know and where should we go? Journal of Media Business Studies, 4(1), 51-70. https://doi.org/10.1080/16522354.2007.11073446

Link DOI | Link Google Scholar

Hunter, A., & Nel, F.P. (2011). Equipping the entrepreneurial journalist: An exercise in creative enterprise. Journalism & Mass Communication Educator, 66(1), 9-24. https://doi.org/10.1177/107769581106600102

Link DOI | Link Google Scholar

Krueger, N.F., & Brazeal, D.V. (1994). Entrepreneurial potential and potential entrepreneurs, entrepreneurship theory and practice, 18(3), 91-104. https://bit.ly/2KfHXl4

Link Google Scholar

Lassila-Merisalo, M., & Uskali, T. (2011). How to educate innovation journalists? Experiences of innovation journalism education in Finland 2004-2010. Journalism & Mass Communication Educator, 66(1), 25-38. https://doi.org/10.1177/107769581106600103

Link DOI | Link Google Scholar

López-García, X., Rodríguez-Vázquez, A.I., & Pereira-Fariña, X. (2017). Technological skills and new professional profiles: Present challenges for journalism [Competencias tecnológicas y nuevos perfiles profesionales: desafíos del periodismo actual]. Comunicar, 53, 81-90. https://doi.org/10.3916/C53-2017-08

Link DOI | Link Google Scholar

Martín-Crespo-Blanco, M.C., & Salamanca-Castro, A.B. (2007). El muestreo en la investigación cualitativa. Nure Investigación, 27. https://bit.ly/2G7ZDfJ

Link Google Scholar

Oosterbeek, H., Van-Praag, M., & Ijsselstein, A. (2010). The impact of entrepreneurship education on entrepreneurship skills and motivation. European Economic Review, 54(3), 442-454. https://doi.org/10.1016/j.euroecorev.2009.08.002

Link DOI | Link Google Scholar

Paniagua-Rojano, F.J., Gómez-Aguilar, M., & González-Cortés, M.E. (2014). Incentivar el emprendimiento periodístico desde la Universidad. Revista Latina de Comunicación Social, 69, 548-570. https://bit.ly/2jQndoR

Link DOI | Link Google Scholar

Peterman, N.E., & Kennedy J. (2003). Enterprise education: Influencing students’ perceptions of entrepreneurship. Entrepreneurship Theory and Practice, 28(2), 129-144. https://bit.ly/2s0Qlhv

Link DOI | Link Google Scholar

Rasmussen, E.A., & Sørheim R. (2006). Action-based entrepreneurship education. Technovation, 26(2), 185-194. https://doi.org/10.1016/j.technovation.2005.06.012

Link DOI | Link Google Scholar

Secretaria de Agricultura, Ganadería, Pesca y Alimentación (Ed.) (2007). Evaluación de impacto proyecto piloto jóvenes emprendedores rurales. Promoción de cultura emprendedora. [Evaluation of the young rural entrepreneurs pilot project. Promoting entrepreneurship culture]. https://bit.ly/2jOqdlt

Link Google Scholar

Siles, I., & Boczkowski, P.J. (2012). Making sense of the newspaper crisis: A critical assessment of existing research and an agenda for future work. New Media and Society, 14(8), 1375-1394. https://doi.org/10.1177/1461444812455148

Link DOI | Link Google Scholar

Sindik, A., & Graybeal, G.M. (2017). Media entrepreneurship programs: Emerging isomorphic patterns. International Journal on Media Management, 19(1), 55-76. https://doi.org/10.1080/14241277.2017.1279617

Link DOI | Link Google Scholar

Souitaris, V., Zerbinati, S., & Al-Laham A. (2007). Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources. Journal of Business Venturing, 22, 566-591. https://doi.org/10.1016/j.jbusvent.2006.05.002

Link DOI | Link Google Scholar

Tong, A., Sainsbury, P., & Craig, J. (2007). Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups. International Journal for Quality in Health Care, 19(6), 349-357. https://doi.org/10.1093/intqhc/mzm042

Link DOI | Link Google Scholar

Von-Graevenitz, G., Harhoff, D., & Weber, R. (2010). The effects of entrepreneurship education. Journal of Economic Behavior & Organization, 76(1), 90-112. https://doi.org/10.1016/j.jebo.2010.02.015

Link DOI | Link Google Scholar

Wang, C.K., & Wong, P.K. (2004). Entrepreneurial interest of university students in Singapore. Technovation, 24, 163-172. https://doi.org/10.1016/S0166-4972(02)00016-0

Link DOI | Link Google Scholar

Weezel, A.V. (2010). Creative Destruction: Why not researching entrepreneurial media? International Journal on Media Management, 12(1), 47-49. https://doi.org/10.1080/14241270903558442

Link DOI | Link Google Scholar

Yin, R.K. (2014). Case study research: Design and methods. Thousand Oaks: Sage.

Link Google Scholar

Crossmark

Technical information

Received: 17-01-2018

Revised: 13-04-2018

Accepted: 03-05-2018

First Online: 15-07-2018

Publication date: 01-10-2018

Article revision time: 85 days | Average time revision issue 57: 38 days

Article acceptance time: 105 days | Average time of acceptance issue 57: 76 days

Preprint editing time: 211 days | Average editing time preprint issue 57: 177 days

Article editing time: 256 days | Average editing time issue 57: 222 days

Metrics

Metrics of this article

Views: 16534

Abstract readings: 13330

PDF downloads: 3204

Full metrics of Comunicar 57

Views: 185686

Abstract readings: 138466

PDF downloads: 47220

Cited by

Cites in Web of Science

Lopez-Meri, Amparo; Alonso-Munoz, Laura; Casero-Ripolles, Andreu;. STRATEGIES IN JOURNALISTIC BRANDING ON SOCIAL MEDIA: THE INFLUENCE OF PUBLIC AND BUSINESS DIMENSIONS ACCORDING TO FUTURE JOURNALISTS' PERCEPTIONS COMMUNICATION TODAY , 2020.

Link Google Scholar

Yasin, Naveed; Khansari, Zeinab; Sharif, Taimur;. Assessing the enterprising tendencies of Arab female undergraduate engineering students in the Sultanate of Oman INDUSTRY AND HIGHER EDUCATION , 2020.

https://doi.org/10.1177/0950422220903618

Lopez-Merl, Amparo; Alonso-Munoz, Laura; Casero-Ripolles, Andreu;. What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions JOURNALISM PRACTICE , 2020.

https://doi.org/10.1080/17512786.2020.1715821

Garcia-Castillo, Noelia; Bueno-Doral, Tamara; Hanninen, Liisa-Irene;. Responsible research and innovation (RRI) as a driving force for change in corporate communication: New forms of governance and participatory structures PROFESIONAL DE LA INFORMACION , 2020.

https://doi.org/10.3145/epi.2020.may.13

Rios-Manriquez, Martha; Perez-Rendon, Lizbeth; Dolores Sanchez-Fernandez, Maria;. Entrepreneurship and Innovation Based on the RIEMPEI Model: Inequality of Opportunities in Mexico ENTREPRENEURSHIP AND THE COMMUNITY: A MULTIDISCIPLINARY PERSPECTIVE ON CREATIVITY, SOCIAL CHALLENGES, AND BUSINESS , 2020.

https://doi.org/10.1007/978-3-030-23604-5_9

Arraiz-Perez, Ana; Sabiron-Sierra, Fernando; Suarez-Ortega, Magdalena;. Enterprising People: Exemplary Lives and Educational Keys to Career Guidance QUALITATIVE RESEARCH IN EDUCATION , 2020.

https://doi.org/10.17583/qre.2020.5395

Cites in Scopus

Yasin, N., Khansari, Z., Sharif, T. . Assessing the enterprising tendencies of Arab female undergraduate engineering students in the Sultanate of Oman), Industry and Higher Education, .

https://doi.org/10.1177/0950422220903618

López-Meri, A., Alonso-Muñoz, L., Casero-Ripollés, A. . What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions), Journalism Practice, .

https://doi.org/10.1080/17512786.2020.1715821

Valenciano, J.P., Uribe-Toril, J., Ruiz-Rea, J.L.. Entrepreneurship, education in the 21st century: Analysis, trends in research), Journal of Entrepreneurship Education, .

Link Google Scholar

Arráiz-Pérez, A., Sabirón-Sierra, F., Suárez-Ortega, M. . Enterprising people: Exemplary lives and educational keys to career guidance | [Personas emprendedoras: Vidas ejemplares y claves educativas para la reorientación de la carrera]), Qualitative Research in Education, .

https://doi.org/10.17583/qre.2020.5395

López-Meri, A., Alonso-Muñoz, L., Casero-Ripollés, A. . Strategies in journalistic branding on social media: The influence of public and business dimensions according to future journalists' perceptions), Communication Today, .

Link Google Scholar

Cites in Google Scholar

Torres-Valdés, R. M., Lorenzo Álvarez, C., Santa Soriano, A., Riquelme-Quiñonero, M. T., Martínez-Sala, A. M., Campillo-Alhama, C., ... & Castro Spila, J. (2018). Red interuniversitaria de Innovación Educativa para el desarrollo de competencias emprendedoras en el grado de publicidad y Relaciones Públicas de la Universidad de Alicante. PRP-EMPRENDE-INNOVA.

http://rua.ua.es/dspace/handle/10045/85202

Ríos-Manríquez, M., Pérez-Rendón, L., & Sánchez-Fernández, M. D. (2020). Entrepreneurship and Innovation Based on the RIEMPEI Model: Inequality of Opportunities in Mexico. In Entrepreneurship and the Community (pp. 141-158). Springer, Cham.

https://link.springer.com/chapter/10.1007/978-3-030-23604-5_9

López-Meri, A., Alonso-Muñoz, L., & Casero-Ripollés, A. (2020). What is behind the entrepreneurship intention in journalism? Entrepreneur typologies based on student perceptions. Journalism Practice, 1-18.

https://www.tandfonline.com/doi/abs/10.1080/17512786.2020.1715821

de Pablo Valenciano, J., Uribe-Toril, J., & Ruiz-Real, J. L. (2019). Entrepreneurship and Education in the 21st Century: Analysis and Trends in Research. Journal of Entrepreneurship Education.

...

Yasin, N., Khansari, Z., & Sharif, T. (2020). Assessing the enterprising tendencies of Arab female undergraduate engineering students in the Sultanate of Oman. Industry and Higher Education, 0950422220903618.

https://journals.sagepub.com/doi/abs/10.1177/0950422220903618

García-Castillo, N., Bueno-Doral, T., & Hänninen, L. I. (2020). Responsible research and innovation (RRI) as a driving force for change in corporate communication: New forms of governance and participatory structures. El profesional de la información (EPI), 29(3).

http://www.elprofesionaldelainformacion.com/contenidos/2020/may/garcia-bueno-hanninen.html

Panfilova, A. (2020). Income models of online personal projects (No. GRI-2020-26911). Aristotle University of Thessaloniki.

http://ikee.lib.auth.gr/record/316749/files/GRI-2020-26911.pdf

López-Meri, A., Alonso-Muñoz, L., & Casero-Ripolles, A. (2020). Strategies in Journalistic Branding on Social Media: The Influence of Public and Business Dimensions According to Future Journalists’ Perceptions.

http://repositori.uji.es/xmlui/handle/10234/187624

García-Castillo, N., Bueno-Doral, T., & Hänninen, L. I. Investigación e innovación responsables (RRI) como motor de cambio en la comunicación corporativa: nuevas formas de gobernanza y estructuras participativas. El Profesional de la Información, 29(3).

https://recyt.fecyt.es/index.php/EPI/article/view/72911

Pérez, A. A., Sierra, F. S., & Suárez-Ortega, M. (2020). Personas Emprendedoras: Vidas Ejemplares y Claves Educativas para la Reorientación de la Carrera. Qualitative Research in Education, 9(2), 217-247.

https://dialnet.unirioja.es/servlet/articulo?codigo=7593422

Arráiz-Pérez, A., Sabirón-Sierra, F., & Suárez-Ortega, M. (2020). Enterprising People: Exemplary Lives and Educational Keys to Career Guidance. Qualitative Research in Education, 9(2), 217-247.

https://www.hipatiapress.com/hpjournals/index.php/qre/article/view/5395

de Pablo Valenciano, J., Uribe-Toril, J., & Ruiz-Real, J. L. (2019). Entrepreneurship and Education in the 21st Century: Analysis and Trends in Research. Journal of Entrepreneurship Education, 22(4), 1-20.

...

Download

Alternative metrics

How to cite

Aceituno-Aceituno, P., Casero-Ripollés, A., Escudero-Garzás, J., & Bousoño-Calzón, C. (2018). University training on entrepreneurship in communication and journalism business projects. [Formación universitaria sobre el emprendimiento en proyectos empresariales de comunicación y periodismo]. Comunicar, 57, 91-100. https://doi.org/10.3916/C57-2018-09

Share

           

Post Office Box 527

21080 Huelva (Spain)

Administration

Editorial office

Creative Commons

This website uses cookies to obtain statistical data on the navigation of its users. If you continue to browse we consider that you accept its use. +info X