Comunicar 57: Artivism: Art and Social Engagement in a Digital World

Abstract

The current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication entrepreneurs who have undergone university training in business creation and management. Our results show the positive effects of this training on entrepreneurship both in general and on specific aspects of entrepreneurial projects such as organization, business plan/model, marketing, innovation, social aspects and quality of life. Different patterns between the effects of university training on new initiatives and advanced projects were also observed. In this respect, the training supported the creation of new businesses and the development of existing ones. Finally, the suggestions for improving training and the limitations to entrepreneurship have revealed the importance of providing this type of education with a more practical, up-to-date approach that is interconnected with the business and university world. Therefore, examples of this work can be of vital importance in opening up new opportunities for sector development to enable future generations of journalists to fulfill their important social function.

Keywords

University training, journalism, communication, marketing, innovation, social, crisis, job

How to cite this paper

Aceituno-Aceituno, P., Casero-Ripollés, A., Escudero-Garzás, J. & Bousoño-Calzón, C. (2018). University training on entrepreneurship in communication and journalism business projects. [Formación universitaria sobre el emprendimiento en proyectos empresariales de comunicación y periodismo]. Comunicar, 57, 91-100. https://doi.org/10.3916/C57-2018-09

Crossmark

Verify version

Fundref

This research is part of the projects referred to USE 3433/17 and UJI-B2017-55, both funded by the Jaume I University of Castellón.

Cites in Web of Science

Cites in Scopus

Valenciano, J.P., Uribe-Toril, J., Ruiz-Rea, J.L.. Entrepreneurship, education in the 21st century: Analysis, trends in research), Journal of Entrepreneurship Education, .
Link Google Scholar

Cites in CrossRef

López-Meri, A., Alonso-Muñoz, L., Casero-Ripollés, A. (2020). What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions, Journalism Practice,.
https://doi.org/10.1080/17512786.2020.1715821

Cites in Google Scholar

Torres-Valdés, R. M., Lorenzo Álvarez, C., Santa Soriano, A., Riquelme-Quiñonero, M. T., Martínez-Sala, A. M., Campillo-Alhama, C., ... & Castro Spila, J. (2018). Red interuniversitaria de Innovación Educativa para el desarrollo de competencias emprendedoras en el grado de publicidad y Relaciones Públicas de la Universidad de Alicante. PRP-EMPRENDE-INNOVA.
Leer

Ríos-Manríquez, M., Pérez-Rendón, L., & Sánchez-Fernández, M. D. (2020). Entrepreneurship and Innovation Based on the RIEMPEI Model: Inequality of Opportunities in Mexico. In Entrepreneurship and the Community (pp. 141-158). Springer, Cham.
Leer

López-Meri, A., Alonso-Muñoz, L., & Casero-Ripollés, A. (2020). What is Behind the Entrepreneurship Intention in Journalism? Entrepreneur Typologies Based on Student Perceptions. Journalism Practice, 1-18.
Leer

de Pablo Valenciano, J., Uribe-Toril, J., & Ruiz-Real, J. L. (2019). Entrepreneurship and Education in the 21st Century: Analysis and Trends in Research. Journal of Entrepreneurship Education.
Leer