Pedro Aceituno-Aceituno, Madrid (Spain)
Andreu Casero-Ripollés, Castellón (Spain)
Keywords
University training, journalism, communication, marketing, innovation, social, crisis, job
Abstract
The current scenario of crisis and change has prompted the idea of entrepreneurship as a way to develop new media business models that can be promoted by university training. In this study, we aim to assess the effects of such training. A qualitative study was conducted using in-depth interviews of Spanish journalism and communication entrepreneurs who have undergone university training in business creation and management. Our results show the positive effects of this training on entrepreneurship both in general and on specific aspects of entrepreneurial projects such as organization, business plan/model, marketing, innovation, social aspects and quality of life. Different patterns between the effects of university training on new initiatives and advanced projects were also observed. In this respect, the training supported the creation of new businesses and the development of existing ones. Finally, the suggestions for improving training and the limitations to entrepreneurship have revealed the importance of providing this type of education with a more practical, up-to-date approach that is interconnected with the business and university world. Therefore, examples of this work can be of vital importance in opening up new opportunities for sector development to enable future generations of journalists to fulfill their important social function.
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Technical information
Received: 17-01-2018
Revised: 13-04-2018
Accepted: 03-05-2018
First Online: 15-07-2018
Publication date: 01-10-2018
Article revision time: 85 days | Average time revision issue 57: 38 days
Article acceptance time: 105 days | Average time of acceptance issue 57: 76 days
Preprint editing time: 211 days | Average editing time preprint issue 57: 177 days
Article editing time: 256 days | Average editing time issue 57: 222 days
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Cites in Web of Science
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How to cite
Aceituno-Aceituno, P., Casero-Ripollés, A., Escudero-Garzás, J., & Bousoño-Calzón, C. (2018). University training on entrepreneurship in communication and journalism business projects. [Formación universitaria sobre el emprendimiento en proyectos empresariales de comunicación y periodismo]. Comunicar, 57, 91-100. https://doi.org/10.3916/C57-2018-09