Ключевые слова

Audience participation, digital media, podcasting, engagement, interaction, transmedia, interaction analysis, mixed methodology

Резюме

Transmedia podcasting (transpodcast) is an example of a digital medium essentially promoted by a community of independent creators that arises from the technological advancement derived from the arrival of Web 2.0. This medium is considered to offer its users greater possibilities of participation and co-creation by abandoning the traditional communicative models based on unidirectionality. The objective of this work is to determine how audience engagement takes place in this medium, taking into consideration the analysis of its participation spaces. In order to reach this goal, a Mixed Method Research Design was used, integrating two case studies with a total sample of 2,490 units of participation generated by users on the iVoox platform, the blogs of the two selected projects, and messages on Twitter. The research was complemented with an ethnographic investigation through observational methods on the presence of the user’s voice in the podcasts of a total of 19 transpodcast projects. Despite the fact that numerous and relevant voices have defended that the new media ecosystem causes the decentralization and democratization of the agenda-setting and empowers ordinary citizens, this study shows a less optimistic and more critical perspective about the possibilities of meaningful citizen participation in online discourse.

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Техническая спецификация

Получила: 30-05-2019

пересмотренный: 14-07-2019

Принятый: 01-08-2019

OnlineFirst: 15-02-2019

Дата публикации: 01-04-2020

Время пересмотра статьи: 45 дней | Среднее время пересмотра вопроса 63: 48 дней

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Время редактирования статьи: 307 дней | Среднее время редактирования журнала 63: 243 дней

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Цитаты в Web of Science

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https://doi.org/10.18239/ocnos_2021.20.1.2459

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https://doi.org/10.1016/j.heliyon.2020.e04809

Garcia-Marin; David;. From zine to podcast. Rethinking participatory culture from a comparative analysis of alternative media DOXA COMUNICACION , 2020.

https://doi.org/10.31921/doxacom.n30a5

Garcia-Marin; David;. The Spanish Podcast Community as a Non-Formal Learning Environment. Educommunicative Skills and Strategies Acquired by Independent Podcasters FONSECA-JOURNAL OF COMMUNICATION , 2020.

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Цитаты в Scopus

Sanchez-Lopez, I., Perez-Rodriguez, A., Fandos-Igado, M. . The explosion of digital storytelling. Creator's perspective and creative processes on new narrative forms), Heliyon, .

https://doi.org/10.1016/j.heliyon.2020.e04809

García-Marín, D. . From zine to podcast. Rethinking participatory culture from a comparative analysis of alternative media | [Del zine al podcast. Repensar la cultura de la participación desde un análisis comparativo de los medios alternativos]), #EANF#, .

https://doi.org/10.31921/doxacom.n30a5

Torrego, A., Gutiérrez-Martín, A., Hoechsmann, M. . The fine line between person and persona in the spanish reality television show la isla de las tentaciones: Audience engagement on instagram), Sustainability (Switzerland), .

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Цитаты в Google Scholar

Sanchez-Lopez, I., Perez-Rodriguez, A., & Fandos-Igado, M. (2020). The explosion of digital storytelling. Creator's perspective and creative processes on new narrative forms. Heliyon, 6(9), e04809.

https://www.sciencedirect.com/science/article/pii/S2405844020316522

GARCÍA-MARÍN, D. (2020). The Spanish Podcast Community as a Non-Formal Learn-ing Environment. Educommunicative Skills and Strategies Acquired by Independent Podcasters. Fonseca, Journal of Communication, 20, 201-220.

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https://revistas.usal.es/index.php/2172-9077/article/view/23273

García Marín, D. (2020). Del zine al podcast: repensar la cultura de la participación desde un análisis comparativo de los medios alternativos.

https://repositorioinstitucional.ceu.es/handle/10637/10829

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https://revista.uclm.es/index.php/ocnos/article/view/2459

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https://revista.uclm.es/index.php/ocnos/article/download/2459/2042/12158

García-marín, D. (2020). La podcastfera española como comunidad de aprendizaje no formal. Competencias y estrategias educomunicativas desarrolladas por los podcasters independientes.

https://gredos.usal.es/handle/10366/143383

Torrego, A., Gutiérrez-Martín, A., & Hoechsmann, M. (2021). The Fine Line between Person and Persona in the Spanish Reality Television Show La isla de las tentaciones: Audience Engagement on Instagram. Sustainability, 13(4), 1753.

https://www.mdpi.com/989242

Torrego, A., Gutiérrez-Martín, A., & Hoechsmann, M. (2021). The Fine Line between Person and Persona in the Spanish Reality Television Show La isla de las tentaciones: Audience Engagement on Instagram. Sustainability 2021, 13, 1753.

...

Guevara, M. I., & Llano, F. A. El podcast como dispositivo socializador y la inclusión de las narrativas digitales en la escuela The podcast as a socializing device and the inclusion of digital narratives at school O podcast como dispositivo de socialização e à inclusão de narrativas digitais na escola.

...

Llano, F. A. (2021). The podcast as a socializing device and the inclusion of digital narratives at school.

https://osf.io/preprints/wphaf/

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Как процитировать

García-Marín, D., & Aparici, R. (2020). Domesticated voices and false participation: Anatomy of interaction on transmedia podcasting. [Voces domesticadas y falsa participación: Anatomía de la interacción en el podcasting transmedia]. Comunicar, 63, 97-107. https://doi.org/10.3916/C63-2020-09

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