Palabras clave

Redes sociales, noticias, consumo digital, uso de medios, alfabetización mediática, universidad

Resumen

Con la prevalencia de las redes sociales en la era digital, acceder a las noticias en redes sociales se ha convertido en una rutina cotidiana en la vida de los universitarios. Sin embargo, se ha realizado mínima investigación sobre el uso de noticias en redes sociales, especialmente en los países asiáticos. Para colmar esta laguna, pretendemos examinar qué motivó a los universitarios a buscar noticias en redes sociales, en qué medida percibían que controlaban las influencias noticieras, y si las motivaciones noticieras se relacionaban con su nivel de alfabetismo mediático en tres dominios: a) autores y audiencias; b) mensajes y significados, y c) representación y realidad. Participaron 147 estudiantes de una universidad de Hong Kong. Entre las cuatro motivaciones, la socialización fue el indicador más poderoso. La mayoría de los estudiantes creían que podían controlar la influencia noticiera, demostrando un alto alfabetismo mediático. Los estudiantes con alto nivel de alfabetismo mediático son más propensos a buscar noticias para socializar, en comparación con las contrapartes con bajo nivel de alfabetismo. Se debatieron perspectivas sobre cómo educar a los estudiantes para emplear de una forma positiva e inteligente las redes sociales.

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Ficha técnica

Recibido: 02-07-2020

Revisado: 13-09-2020

Aceptado: 12-11-2020

First Online: 15-01-2021

Fecha publicación: 01-04-2021

Tiempo de revisión del artículo : 73 días | Media tiempo revisión número 67: 36 días

Tiempo de aceptación del artículo: 133 días | Media tiempo aceptación número 67: 67 días

Tiempo de edición del preprint: 228 días | Media tiempo edición número preprint 67: 159 días

Tiempo de edición del artículo: 273 días | Media tiempo edición número 67: 204 días

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Kong, Q., Lai-Ku, D.K.-Y., Deng, D.L., Yan-Au, A.-C. . Motivation and perception of Hong Kong university students about social media news | [Motivación y percepción de los universitarios de Hong Kong sobre noticias en las redes sociales]), Comunicar, .

https://doi.org/10.3916/C67-2021-03

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Kong, Q., Lai-Ku, K., Deng, L., & Yan-Au, A. (2021). Motivation and perception of Hong Kong university students about social media news. [Motivación y percepción de los universitarios de Hong Kong sobre noticias en las redes sociales]. Comunicar, 67, 35-45. https://doi.org/10.3916/C67-2021-03

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