Palavras chave

Feminismo, Me Too, Time´s Up, arquétipo, estereótipos, séries de televisão

Resumo

Os movimentos feministas Me Too e Time's Up mostraram o poder da indústria audiovisual e das redes sociais para denunciar o assédio sexual e promover a igualdade de gênero. No entanto, as mulheres na mídia e, especificamente na TV, continuam sendo sub-representadas e estereotipadas. Por isso, como aponta o Time's Up, é urgente aumentar a presença feminina na frente e atrás das câmeras, bem como integrar as lideranças dos movimentos sociais em produções para ampliar os modelos arquetípicos usados na concepção/análise de personagens. Apesar dos benefícios narrativos dos arquétipos, estes se baseiam em mitos patriarcais e etnocêntricos que menosprezam a diversidade das mulheres. Em resposta, este estudo explora a transferência de movimentos feministas na presença e representação feminina em séries emitidas na era Peak TV. A partir de uma abordagem intersetorial, identificam-se 25 séries feministas na Netflix e HBO, e são apresentadas boas práticas de construção de personagens femininos úteis para a coeducação e o desenvolvimento de atitudes igualitárias em jovens. Estes ampliam arquétipos típicos (ou seja, Conhecedora, Cuidadora, Lutadora, Conflituosa, Qualquer mulher) e desafiam os estereótipos. Conclui-se uma tendência feminista no conteúdo veiculado em plataformas streaming, principalmente em séries com alta presença de mulheres na frente/atrás das câmeras (muitas delas vinculadas a movimentos feministas) que lança luz sobre um panorama televisivo mais igualitário e inclusivo.

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Recebido: 27-01-2021

Revisado: 30-12-2020

Aceite: 15-02-2021

OnlineFirst: 15-04-2021

Data de publicação: 01-07-2021

Tempo de revisão do artigo: -28 dias | Tempo médio de revisão do número 68: 37 dias

Tempo de aceitação do artigo: 19 dias | Tempo médio de aceitação do número 68: 78 dias

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Garrido, R., & Zaptsi, A. (2021). Archetypes, Me Too, Time’s Up and the representation of diverse women on TV. [Arquetipos, Me Too, Time’s Up y la representación de mujeres diversas en TV]. Comunicar, 68, 21-33. https://doi.org/10.3916/C68-2021-02

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