Palabras clave

Votantes jóvenes, empoderamiento político, redes sociales, partidismo, interés político, expresión política

Resumen

A pesar de los recientes esfuerzos para examinar los resultados políticos del uso de las redes sociales, se sabe poco sobre el refuerzo del empoderamiento político. Es vital comprender los elementos que influyen en el nivel de empoderamiento político. Por lo tanto, este documento utilizó una muestra de votantes paquistaníes (n=410) del grupo de edad de 18 a 29 años para ofrecer información sobre cómo el uso de las redes sociales junto con otros comportamientos políticos, como el partidismo, la expresión política y el interés político, afectan al empoderamiento político. La Teoría de la Identidad Social (TIS) y la Teoría de la Elección Racional proporcionaron la base teórica para las variables de este estudio. Los análisis estadísticos se realizaron utilizando mínimos cuadrados parciales (PLS) para evaluar los efectos de cuatro variables, es decir, el uso de las redes sociales, el partidismo político, la expresión política y el interés político, en el empoderamiento político. Este estudio hizo una contribución significativa a la literatura de investigación al combinar ambas teorías en un solo marco. El trabajo también amplía la literatura sobre el interés político al introducirlo como moderador entre la relación inconsistente de la expresión política y el empoderamiento político. Los resultados demostraron que el partidismo y el uso de las redes sociales influyeron positivamente en la expresión política entre los votantes jóvenes. Además, el interés político moderó positivamente la relación entre la expresión política y el empoderamiento político.

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Tariq, R., & Zeib, F. (2023). Political empowerment among young voters: Social media, partisanship and the moderating role of political interest. [Empoderamiento político entre jóvenes votantes: Redes sociales, partidismo y papel moderador del interés político]. Comunicar, 74. https://doi.org/10.3916/C74-2023-08

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