Hablemos de series: Binge-watching vs. maratón. La dualidad en el consumo de episodios desde la Teoría Fundamentada

Let’s talk series: Binge-watching vs. marathon. The duality in the consumption of episodes from the Grounded Theory

 Eva Martínez-Serrano, Madrid (España)

 Diana Gavilan, Madrid (España)

 Gema Martínez-Navarro, Madrid (España)

https://doi.org/10.3916/C75-2023-06

Palabras clave

Binge-watching, series, Netflix, vídeo bajo demanda, Teoría Fundamentada, consumo de contenidos

Resumen

El «binge-watching» hace referencia al visionado consecutivo de episodios de una serie de ficción, generalmente del género dramático, en una sola sesión. Los enfoques sobre su origen, práctica y efectos son diversos y controvertidos. Mediante un enfoque cualitativo-exploratorio analizado con Teoría Fundamentada, este trabajo estudia la experiencia de los usuarios de «binge-watching» a partir de datos recogidos sobre una muestra de 20 individuos combinando técnicas como la reunión de grupo, la entrevista en profundidad y las técnicas proyectivas. Los resultados conducen a la identificación de dos patrones de comportamiento subyacentes asociados al consumo de contenidos dramáticos: el «binge-watching» planificado y el «binge-watching» no planificado. El «binge-watching» planificado es el consumo intencionado de más de dos episodios consecutivos de una serie de ficción cuyos efectos psicológicos son principalmente la gratificación basada en la evasión. El consumo planificado de series tiene un efecto socializador especialmente entre los jóvenes. El «binge-watching» no planificado es el visionado encadenado, no intencionado y espontáneo, de más de dos episodios de una serie de ficción. La unidad de visionado es cada episodio individual, vinculado al siguiente por la curiosidad que despierta la trama. Los efectos psicológicos son la gratificación derivada de la evasión, seguida de un sentimiento de culpa derivado de la pérdida de control. El estudio concluye con la formulación de siete hipótesis para su verificación empírica, implicaciones académicas y profesionales, y futuras líneas de investigación.

Referencias

Ahmed, A.M. (2017). New era of TV-watching behavior: Binge watching and its psychological effects. Media Watch, 8(2), 192-207. https://doi.org/10.15655/mw/2017/v8i2/49006

Link DOI | Link Google Scholar

Ajzen, I. (1985). From intentions to actions: A theory of planned behaviour. In J. Kuhl, & J. Beckmann, J. (eds), Action control (pp. 11-39). Springer. https://doi.org/10.1007/978-3-642-69746-3_2

Link DOI | Link Google Scholar

Ajzen, I. (2011). The theory of planned behaviour: Reactions and reflections. Psychology & Health, 26(9), 1113-1127. https://doi.org/10.1080/08870446.2011.613995

Link DOI | Link Google Scholar

Anghelcev, G., Sar, S., Martin, J., & Moultrie, J.L. (2022). Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchers. Journal of Digital Media & Policy, 13(2), 201-221. https://doi.org/10.1386/jdmp_00035_1

Link DOI | Link Google Scholar

Arrieta, E.A., Castillo, L.M., & Amillategui, B.N. (2020). Pandemia, consumo audiovisual y tendencias de futuro en comunicación. Revista de Comunicación y Salud, 10(2), 149-183. https://doi.org/10.35669/rcys.2020.10(2).149-183

Link DOI | Link Google Scholar

Beck, A., Wright, C., Newman C., & Liese, B. (1999). Cognitive therapy for drug addiction. Paidós.

Link Google Scholar

Bhattacherjee, A. (2012). Social science research: Principles, methods, and practices. Textbooks Collection. https://bit.ly/3UqAtiG

Link Google Scholar

Birks, M., & Mills, J. (2015). Grounded theory: A practical guide. Sage publications. https://bit.ly/3VF5bpI

Link Google Scholar

Borgatti, S. (2008). Introduction to grounded theory. https://bit.ly/3uxtr1f

Link Google Scholar

Chmielewski, D.C. (2013). Binge-viewing is transforming the television experience. Los Ángeles Times. https://lat.ms/3iPPkWG

Link Google Scholar

Ciaramella, D., & Biscuiti, M. (2014). Can't stop, won't stop: binge-viewing is our new favorite addiction. Miner & Co. Studio.

Link Google Scholar

Davis, B.C. (2016). The Netflix effect and defining binge-watching. Virginia Common-wealth University Research Report. https://bit.ly/3VIjvxN

Link Google Scholar

De-Feijter, D., Khan, V.J., & van-Gisbergen, M. (2016). Confessions of a 'guilty' couch potato. Understanding and using context to optimize binge-watching behavior. In P. Whitney, & J. Murray (Eds.), Proceedings of the ACM International conference on interactive experiences for TV and online video (pp. 59-67). ACM. https://doi.org/10.1145/2932206.2932216

Link DOI | Link Google Scholar

Feeney, N. (2014). When, exactly, does watching a lot of Netflix become a ‘binge’? The Atlantic.

Link Google Scholar

Flayelle, M., Maurage, P., & Billieux, J. (2017). Toward a qualitative understanding of binge-watching behaviors: A focus group approach. Journal of Behavioral Addictions, 6(4), 457-471. https://doi.org/10.1556/2006.6.2017.060

Link DOI | Link Google Scholar

Flayelle, M., Maurage, P., Di-Lorenzo, K.R., Vögele, C., Gainsbury, S.M., & Billieux, J. (2020). Binge-watching: What do we know so far? A first systematic review of the evidence. Current Addiction Reports, 7(1), 44-60. https://doi.org/10.1007/s40429-020-00299-8

Link DOI | Link Google Scholar

Glaser, B.G. (1992). Basics of grounded theory analysis. Sociology Press.

Link Google Scholar

Glaser, B.G., & Strauss, A. (1967). The discovery of grounded theory. Aldine Press. https://doi.org/10.1097/00006199-196807000-00014

Link DOI | Link Google Scholar

Hanel, R. (2014). Byliner brings binge culture to books. Poets & Writers. https://bit.ly/3HnfISm

Link Google Scholar

Hennink, M., & Kaiser, B.N. (2021). Sample sizes for saturation in qualitative research: A systematic review of empirical tests. Social Science & Medicine, 292, 114523. https://doi.org/10.1016/j.socscimed.2021.114523

Link DOI | Link Google Scholar

Horeck, T., Jenner, M., & Kendall, T. (2018). On binge-watching: Nine critical propositions. Critical Studies in Television, 13(4), 499-504. https://doi.org/10.1177/1749602018796754

Link DOI | Link Google Scholar

Jenner, M. (2017). Binge watching: Video-on-demand, quality TV and mainstreaming fandom. International Journal of Cultural Studies, 20(3), 304-320. https://doi.org/10.1177/1367877915606485

Link DOI | Link Google Scholar

Jones, S., Cronin, J., & Piacentini, M.G. (2018). Mapping the extended frontiers of escapism: Binge-watching and hyperdiegetic exploration. Journal of Marketing Management, 34(5-6), 497-508. https://doi.org/10.1080/0267257X.2018.1477818

Link DOI | Link Google Scholar

Joy, A., & Sherry-Jr, J.F. (2003). Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience. Journal of Consumer Research, 30(2), 259-282. https://doi.org/10.1086/376802

Link DOI | Link Google Scholar

Katz, E., Blumler, J.G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly, 37(4), 509-523. https://doi.org/10.1086/268109

Link DOI | Link Google Scholar

Malhotra, N.K. (2004). Market research: An applied approach. Pearson Educación.

Link Google Scholar

Matrix, S. (2014). The Netflix effect: Teens, binge watching, and on-demand digital media trends. Jeunesse: Young People, Texts, Cultures, 6(1), 119-138. https://doi.org/10.1353/jeu.2014.0002

Link DOI | Link Google Scholar

Mena, M. (2021). Baja el ritmo de suscripciones de Netflix tras el boom de la pandemia. [Digate image]. https://bit.ly/3F0OrCn

Link Google Scholar

Merikivi, J., Bragge, J., Scornavacca, E., & Verhagen, T. (2020). Binge-watching serialized video content: A transdisciplinary review. Television & New Media, 21(7), 697-711. https://doi.org/10.1177/152747641984857

Link DOI | Link Google Scholar

Merikivi, J., Salovaara, A., Mäntymäki, M., & Zhang, L. (2018). On the way to understanding binge watching behavior: the over-estimated role of involvement. Electronic Markets, 28(1), 111-122. https://doi.org/10.1007/s12525-017-0271-4

Link DOI | Link Google Scholar

Nee, R.C., & Barker, V. (2020). Co-viewing virtually: Social Outcomes of second screening with televised and streamed content. Television & New Media, 21(7), 712-729. https://doi.org/10.1177/1527476419853450

Link DOI | Link Google Scholar

Otterson, J. (2017, November 2). ‘Stranger Things’ season 2 premiere draws more than 15 million viewers in three days. Variety. https://bit.ly/3gN1ijh

Link Google Scholar

Pang, A.S. (2014, February 13). In defense of binge watching: It’s a thoughtful, smart way to enjoy the new House of Cards season. Slate. https://bit.ly/3ATyU63

Link Google Scholar

Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism Management, 32(2), 215-224. https://doi.org/10.1016/j.tourman.2009.12.005

Link DOI | Link Google Scholar

Perks, L.G. (2019). Media marathoning and health coping. Communication Studies, 70(1), 19-35. https://doi.org/10.1080/10510974.2018.1519837

Link DOI | Link Google Scholar

Peterson, R.A., & Kern, R.M. (1996). Changing highbrow taste: from snob to omnivore. American Sociological Review, 61(5). https://doi.org/10.2307/2096460

Link DOI | Link Google Scholar

Pires-de-Sá, F., & Roig, A. (2016). Challenging prime time television: Co-viewing practices in the Brazilian telenovela. Convergence, 22(4), 392-407. https://doi.org/10.1177/1354856516641623

Link DOI | Link Google Scholar

Pittman, M., & Sheehan, K. (2015). Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix. First Monday, 20(10). https://doi.org/10.5210/fm.v20i10.6138

Link DOI | Link Google Scholar

Pittman, M., & Steiner, E. (2019). Transportation or narrative completion? Attentiveness during binge-watching moderates regret. Social Sciences, 8(3), 99. https://doi.org/10.3390/socsci8030099

Link DOI | Link Google Scholar

Ramayan, S., Estella, A.M., & Bakar, I.A. (2018). The effects of binge watching on interpersonal communication among Department of Communication and Liberal Arts (DCLA) Students. Ideology Journal of Arts and Social Science, 3(3), 127-143. https://bit.ly/3FChTQn

Link Google Scholar

Ramsay, D. (2013). Confessions of a binge watcher. CST Online. https://bit.ly/2L5CJK7

Link Google Scholar

Riddle, K., Peebles, A., Davis, C., Xu, F., & Schroeder, E. (2018). The addictive potential of television binge watching: Comparing intentional and unintentional binges. Psychology of Popular Media Culture, 7(4), 589-604. https://doi.org/10.1037/ppm0000167

Link DOI | Link Google Scholar

Rubenking, B., & Bracken, C.C. (2018). Binge-watching: A suspenseful, emotional, habit. Communication Research Reports, 35(5), 381-391. https://doi.org/10.1080/08824096.2018.1525346

Link DOI | Link Google Scholar

Saunders, B., Sim, J., Kingstone, T., Baker, S., Waterfield, J., Bartlam, B., Burroughs, H., & Jinks, C. (2018). Saturation in qualitative research: exploring its conceptualization and operationalization. Quality & Quantity, 52(4), 1893-1907. https://doi.org/10.1007/s11135-017-0574-8

Link DOI | Link Google Scholar

Shim, H., & Kim, K.J. (2018). An exploration of the motivations for binge-watching and the role of individual differences. Computers in Human Behavior, 82, 94-100. https://doi.org/10.1016/j.chb.2017.12.032

Link DOI | Link Google Scholar

Shim, H., Lim, S., Jung, E.E., & Shin, E. (2018). I hate binge-watching but I can’t help doing it: The moderating effect of immediate gratification and need for cognition on binge-watching attitude-behavior relation. Telematics and Informatics, 35(7), 1971-1979. https://doi.org/10.1016/j.tele.2018.07.001

Link DOI | Link Google Scholar

Sigre-Leirós, V., Billieux, J., Mohr, C., Maurage, P., King, D.L., Schimmenti, A., & Flayelle, M. (2022). Binge-watching in times of COVID-19: A longitudinal examination of changes in affect and TV series consumption patterns during lockdown. Psychology of Popular Media. https://doi.org/10.1037/ppm0000390

Link DOI | Link Google Scholar

Song, L., Zhang, Q., Hu, B. & Mou, J. (2022). To resist or to purchase: The causal mechanism of binge-watching and program puchase. Journal of Retailing and Consumer Services, 68, 103021. https://doi.org/10.1016/j.jretconser.2022.103021

Link DOI | Link Google Scholar

Spangler, T. (2016). Binge nation: 70% of Americans engage in marathon TV viewing Deloitte. Variety. https://bit.ly/3HqdlOH

Link Google Scholar

Starosta, J.A., & Izydorczyk, B. (2020). Understanding the phenomenon of binge-watching-A systematic review. International Journal of Environmental Research and Public Health, 17(12), 4469. https://doi.org/10.3390/ijerph17124469

Link DOI | Link Google Scholar

Sun, J.J., & Chang, Y.J. (2021). Associations of problematic binge-watching with depression, social interaction anxiety, and loneliness. International Journal of Environmental Research and Public Health, 18(3), 1168. https://doi.org/10.3390/ijerph18031168

Link DOI | Link Google Scholar

Sung, Y.H., Kang, E.Y., & Lee, W.N. (2018). Why do we indulge? Exploring motivations for binge watching. Journal of Broadcasting & Electronic Media, 62(3), 408-426. https://doi.org/10.1080/08838151.2018.1451851

Link DOI | Link Google Scholar

Tukachinsky, R., & Eyal, K. (2018). The psychology of marathon television viewing: Antecedents and viewer involvement. Mass Communication and Society, 21(3), 275-295. https://doi.org/10.1080/15205436.2017.1422765

Link DOI | Link Google Scholar

Umesh, S., & Bose, S. (2019). Binge-watching: A matter of concern? Indian Journal of Psychological Medicine, 41(2), 182-184. https://doi.org/10.4103/IJPSYM.IJPSYM_279_18

Link DOI | Link Google Scholar

Vaterlaus, J.M., Spruance, L.A., Frantz, K., & Kruger, J.S. (2019). College student television binge watching: Conceptualization, gratifications, and perceived consequences. The Social Science Journal, 56(4), 470-479. https://doi.org/10.1016/j.soscij.2018.10.004

Link DOI | Link Google Scholar

Walton-Pattison, E., Dombrowski, S.U., & Presseau, J. (2018). ‘Just one more episode’: Frequency and theoretical correlates of television binge watching. Journal of Health Psychology, 23(1), 17-24. https://doi.org/10.1177/1359105316643379

Link DOI | Link Google Scholar

Fundref

Artículo 83 proyecto «Marketing y Economía Digital» financiado por el contrato 4157762, Ref. 548-2019 (A-2020) (B-2020) de la Universidad Complutense de Madrid (España).

Crossmark

Ficha técnica

Recibido: 22-06-2022

Revisado: 23-07-2022

Aceptado: 29-11-2022

OnlineFirst: 30-01-2023

Fecha publicación: 01-04-2023

Tiempo de revisión del artículo : 31 (en días) | Media de tiempo de revisión de los manuscritos del número 75: 32 (en días)

Tiempo de aceptación del artículo: 160 (en días) | Media tiempo aceptación de los manuscritos del número 75: 93 (en días)

Tiempo de edición OnlineFirst: 238 (en días) | Media tiempo edición de los OnlineFirst del número 75: 171 (en días)

Tiempo de publicacicón final del artículo: 283 (en días) | Media tiempo de publicación final de los articulos del número 75: 216 (en días)

Métricas

Métricas de este artículo

Vistas: 56907

Lectura del abstract: 56132

Descargas del PDF: 775

Métricas completas de Comunicar 75

Vistas: 456028

Lectura del abstract: 442954

Descargas del PDF: 13074

Citado por