Ключевые слова

Television studies, audience studies, intercultural communication, animation, american cartoons, children audience


This audience study explores how a group of children from Southeast Mexico, perceive the animated cartoon «Dexter’s Laboratory». The objective is to observe the ways in which a young local audience, still in the process of building its cultural identity, perceives an American television program. A qualitative approach was applied: 44 children between 8 and 11 years old participated in a series of semi-structured interviews and focus groups, which took place in a provincial city in Mexico (Villahermosa, Tabasco). In each session, the participants watched an episode of the cartoon dubbed into Latin Spanish. Afterwards, it was assessed if they were able to notice cultural elements present in the series (texts in English, traditions, ways of life, symbols, etc.), which are different from their own culture. It was also observed if age, gender and social background had any impact on the degree of awareness. The results showed that most of the participants were aware of beingthat they were watching a foreign program, that they could recognize elements of American culture and that they applied diverse strategies to make sense of these foreign narratives. Older children, and those studying English as a second language, were able to make more sophisticated comparisons between the cultures of Mexico and the United States.


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Техническая спецификация

Получила: 08-05-2014

пересмотренный: 07-06-2014

Принятый: 05-01-2015

OnlineFirst: 15-04-2015

Дата публикации: 01-07-2015

Время пересмотра статьи: 30 дней | Среднее время пересмотра вопроса 45: 46 дней

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Время редактирования препринта: 374 дней | Выпуск препринта среднего времени редактирования 45: 247 дней

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Artemyeva, T. V. (2017). Philosophical Culture of Laughter and the Psychology of Humor. Revista San Gregorio, (20), 140-147.

Fuenzalida, V. (2017). Quality Criteria in Narrative and Script Writing for Children’s Television (Ages 0–6). Communication Research Trends, 36(2), 4.


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TRIVIÑO BOZA, J. O. N. A. T. H. A. N. (2017). Construcción de pensamiento crítico a través de la recepción de South Park en estudiantes del primer semestre de la Facultad de Comunicación Social, en 2016 (Doctoral dissertation, UNIVERSIDAD DE GUAYAQUIL).


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Как процитировать

Cornelio-Marí, E. (2015). Mexican children and American cartoons: Foreign references in animation. [Niños mexicanos y dibujos animados norteamericanos: Referencias extranjeras en series animadas]. Comunicar, 45, 125-132.



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