Ключевые слова

Audiences, news consumption, focus groups, young adult people, mobile media, qualitative methodology, privacy, online advertising

Резюме

This research aims to portray the way young adult people interact with news and how their consumption is affected by advertising and personal data sharing. 'Digital News Report Spain 2018', a questionnaire on the consumption of digital media undertaken by a national panel of 2,023 Internet users, is used as a main source. Among the users mentioned, there were 293 young people from 25 to 34 years old who belong to the Millennial generation. Data from this report was completed with a qualitative study in which two focus groups were held, featuring people of that age frame residing in Navarre. The paper concludes that young adult people are generally interested in news, which they access mainly via mobile devices. Their interest grows when the content affects them directly, but also if they empathize with the topic. On the other hand, their familiar background and social routines shape the way they receive information. Young adult people still make use of traditional media, although they consider it ideologically biased. Advertising is something annoying, although they generally have little knowledge and even less intention to use ad-blockers. Finally, their review of the personalized services is negative, but they tend to give away personal data to media if this facilitates their news access.

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Техническая спецификация

Получила: 28-08-2018

пересмотренный: 07-11-2018

Принятый: 28-11-2018

OnlineFirst: 15-02-2019

Дата публикации: 01-04-2019

Время пересмотра статьи: 71 дней | Среднее время пересмотра вопроса 59: 48 дней

Время принятия статьи: 92 дней | Время приема Номер 59: 98 дней

Время редактирования препринта: 171 дней | Выпуск препринта среднего времени редактирования 59: 178 дней

Время редактирования статьи: 216 дней | Среднее время редактирования журнала 59: 223 дней

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Martínez-Costa, M., Serrano-Puche, J., Portilla, I., & Sánchez-Blanco, C. (2019). Young adults’ interaction with online news and advertising. [La interacción de los jóvenes adultos con las noticias y la publicidad online]. Comunicar, 59, 19-28. https://doi.org/10.3916/C59-2019-02

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