Keywords

Social change, crisis of sense, global agenda, media convergence, media ecology

Abstract

This text is intended to give some important subjects in the approach to the research with and in the media. The author outlines that the research should be centered in the study of the subject and in the social change process. Inside of this process, the media are a mean of transmission of the sense; they are one of the social institutions with a great responsibility in the construction of the society.

References

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Jaramillo-Hoyos, A. (2002). Pistas para redactar una agenda de investigación en medios de comunicación. Comunicar, 18, 41-45. https://doi.org/10.3916/C18-2002-07

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