Research, media, audience, communication. methodologie, interviews


The work represents the methodological approach used for a research project conducted by the Center for Media Studies in the School of Communications (Santiago de Chile). The objective was to evaluate, through in-depth interviews, new types of relationships that exist between the audience and the media in a context which the author calls an existential crisis. The scope of the project is evidenced in some of the variables considered in the study.


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This work has no financial support


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Araos-Uribe, C. (2002). El factor humano: consideraciones metodológicas para el análisis de las audiencias. Comunicar, 18, 61-70.



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