Keywords

Media, emotions, empathy, education, parasocial relationships, children, adolescents

Abstract

Emotion is one of the most used resources for getting and maintening the viewer´s attention in audiovisual context, although with no similar level of success. In this paper, some of the factors that determine the viewer´s emotional impact will be analyzed, among them it highlights the role of the character in the story or the news in the informative programmes; and the context physical and symbolic which surrounds the visual experience of seeing and also the own properties of the audiovisual language.

References

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Conde-Miranda, E., & de-Iturrate-Cárdenes, L. (2002). Emotional reactions to cinema. [Reacciones emocionales en el cine: el caso de la muerte]. Comunicar, 19, 147-151. https://doi.org/10.3916/C19-2002-25

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