Keywords

Mass media, affective education, sexual stereotypes, Internet, advertising and education

Abstract

It is necessary to establish a specific education from school and with the family collaboration about massive information which is sent by mass media, particulary television and Internet, which are preferred by children and young people. The information broadcast by mass media influences future personality and, in the case of sexual stereotypes it will take part in future interpersonal relations. Therefore, we need to analyse and lead information in a critical sense in order to get a real vision of it. It should also be pointed out the big importance of advertising spread by mass media because it is the most influent phenomena regarding on these specific stereotypes.

References

AZNAR, I.; HINOJO, F.J. y FERNÁNDEZ, F.D. (2001): Nuevas tecnologías y desarrollo sociopersonal. Un enfoque educativo. Granada, Método.

Link Google Scholar

BALLESTA, J. (1995): Enseñar con los medios de comunicac i ó n. Barcelona, PPU.

Link Google Scholar

FERRÉS, J. (2000): Educar en una cultura del espectáculo. Barcelona, Paidós.

Link Google Scholar

LÁZARO, E.E. (2002): «La manipulación en los medios de comunicación en el tratamiento de los temas del consumo e drogas», en ORTEGA, J.A. (Ed.): Educando en la sociedad digital. Granada, Grupo Editorial Universitario.

Link Google Scholar

ORTEGA, J.A. (2002): Educando en la sociedad digital. Granada, Grupo Editorial Universitario.

Link Google Scholar

Fundref

This work has no financial support

Crossmark

Technical information

Metrics

Metrics of this article

Views: 28188

Abstract readings: 24612

PDF downloads: 3576

Full metrics of Comunicar 23

Views: 660061

Abstract readings: 557238

PDF downloads: 102823

Cited by

Cites in Web of Science

Currently there are no citations to this document

Cites in Scopus

Currently there are no citations to this document

Cites in Google Scholar

Currently there are no citations to this document

Download

Alternative metrics

How to cite

Aznar-Díaz, I., & Fernández-Martín, F. (2004). Sexual stereotypes acquisition through mass media. [Adquisición de estereotipos sexuales a través de los medios de comunicación]. Comunicar, 23, 121-123. https://doi.org/10.3916/C23-2004-20

Share

           

Post Office Box 527

21080 Huelva (Spain)

Administration

Editorial office

Creative Commons

This website uses cookies to obtain statistical data on the navigation of its users. If you continue to browse we consider that you accept its use. +info X