Keywords
Mass media, affective education, sexual stereotypes, Internet, advertising and education
Abstract
It is necessary to establish a specific education from school and with the family collaboration about massive information which is sent by mass media, particulary television and Internet, which are preferred by children and young people. The information broadcast by mass media influences future personality and, in the case of sexual stereotypes it will take part in future interpersonal relations. Therefore, we need to analyse and lead information in a critical sense in order to get a real vision of it. It should also be pointed out the big importance of advertising spread by mass media because it is the most influent phenomena regarding on these specific stereotypes.
References
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BALLESTA, J. (1995): Enseñar con los medios de comunicac i ó n. Barcelona, PPU.
FERRÉS, J. (2000): Educar en una cultura del espectáculo. Barcelona, Paidós.
LÁZARO, E.E. (2002): «La manipulación en los medios de comunicación en el tratamiento de los temas del consumo e drogas», en ORTEGA, J.A. (Ed.): Educando en la sociedad digital. Granada, Grupo Editorial Universitario.
ORTEGA, J.A. (2002): Educando en la sociedad digital. Granada, Grupo Editorial Universitario.
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Aznar-Díaz, I., & Fernández-Martín, F. (2004). Sexual stereotypes acquisition through mass media. [Adquisición de estereotipos sexuales a través de los medios de comunicación]. Comunicar, 23, 121-123. https://doi.org/10.3916/C23-2004-20