Television, advertising and communication

 María-Dolores Degrado-Godoy, Huelva (Spain)

https://doi.org/10.3916/C25-2005-078

Keywords

Television, advertising, communication, sound, music

Abstract

We can say that television is a social or mass médium, sent to all the saciety, so there are million of addressers uho receive the messages at the same time. If maves TV a perfect way to pass ideas, thoughts and products on, so the advertising World uses it to sell its products using various elements, standing out the sound and the music. The called creative of advertising ark themselves questions about the Picture World, the sound, the music and the best colours tos ele some products or spread some facts though television.

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