The sustainable mobility in advertising observatory and television

 Gerardo Pedrós-Pérez, Córdoba (Spain)

https://doi.org/10.3916/C25-2005-088

Keywords

Television, advertising, mobility, observatory

Abstract

The Sustainable Mobility in Advertising Observatory is an initiative which is proposed as a channel of communication, an element of intervention and a forum for debate and reflection on the contents of advertising on television referring, in one way or another, to the different social, educational, environmental, cultural, economic, etc. aspects of transport. Whereas the public administration devotes increasingly more resources to encouraging changes in social habits to counteract the important environment problems caused by a model of transport dominated by the private motor vehicle, the dependence on and desire to possess this object is proclaimed non-stop on television, especially through its commercials. Thousands of millions of euros are spent annually throughout Europe on boosting the use of the car.

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