«Dinkis»: setting a new life style

 María-Teresa Delgado-Brull, Sevilla (Espanha)

 Domingo Gómez-Abeja, Sevilla (Espanha)

https://doi.org/10.3916/C27-2006-05

Palavras chave

Dinki, life style, target, consumers, marketing, advenising

Resumo

The term «dinki» stands for «double income no kids» and refers to young couples with high earned income who do not want to have offspring in order to maintain their economical status (a great part of their income is devoted to travelling, eating in restaurants...). The «dinki» phenomenon is not new at all. According to the results about «Young families in Spain» published by Milward Brown Spain consultancy in November 2005, in Spain there are already 800,000 of «dinki» couples, a 75 percentage higher than in 2000.

Referências

BASSAT, L. (2002): El libro rojo de la publicidad. Barcelona, Plaza & Janés.

Link Google Scholar

CLARK, E. (1989): La publicidad y su poder. Barcelona, Planeta.

Link Google Scholar

GONZÁLEZ LOBO, M.A. (1998): Curso de publicidad. Madrid, Eresma.

Link Google Scholar

LORENTE, J. (1989): Casi todo lo que sé de publicidad. Madrid, Folio.

Link Google Scholar

MILLWARD BROWN SPAIN (2005): Jóvenes familias españolas.

Link Google Scholar

MOLINÉ, M. (1996): La comunicación activa. Bilbao, Deusto.

Link Google Scholar

MOLINÉ, M. (2001): La fuerza de la publicidad. Madrid, Mc- Graw-Hill.

Link Google Scholar

PÉREZ TORNERO, J.M. (1992): La seducción de la opulencia: publicidad, moda y consumo. Barcelona, Paidós

Link Google Scholar

SANTESMASES, M. (1996): Marketing: conceptos y estrategias. Madrid, Pirámide.

Link Google Scholar

WELLS, W. y OTROS (1996): Publicidad, principios y prácticas. México, Prentice-Hall Hispanoamericana.

Link Google Scholar

Fundref

Este trabalho não tem nenhum apoio financeiro

Crossmark

Technical information

Métricas

Métricas deste artigo

Vistas: 27408

Leituras dos resumos: 23076

Descargas em PDF: 4332

Métricas completas do Comunicar 27

Vistas: 1047696

Leituras dos resumos: 904678

Descargas em PDF: 143018

Citado por