Screens, audiences, cultural habits, readers, Internet users


How do new screens –like iPhone or mobile phone’s– interact with their technological ancestors, such as television, cinema or video? Recent research activities in many countries reveal that audiovisual circulation and consumption habits let us argue that new media are not substituting the older ones. In fact, audience diversification exists, industries merge and even a new relationship is established with literate culture. We still read but in many different ways, and new connections emerge among readers, spectators and internet users.


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García-Canclini, N. (2008). Books, screens and audiences: what is changing. [Libros, pantallas y audiencias: ¿qué está cambiando?]. Comunicar, 30, 27-32.



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