Aesthetics, narratives, producers, audiences


We can´t only be consumers, we must be citizens. This essay argues how audiences should become producers of messages that represent a culture of resistance, from its narrative and aesthetics needs, in order to find a place of sense in a world of screens. Hence, new audiences stop being just consumers to get the status of producers of their own screens. This is a contemporary, political, cultural, technological and communicative possibility. Today, we all have to become producers.


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Rincón, O. (2008). No more audiences, we all become producers. [No más audiencias, todos devenimos productores]. Comunicar, 30, 93-98.



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