Keywords

Television, audiovisual teaching, information

Abstract

We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented in a public lecture aimed at educators and professionals at Marcelino Botín Foundation, and proved with 120 adolescents (12-19 years old). The results of the experience are very positive because they confirm many of the theoretical hypotheses: the pedagogy of the image is necessary in education.

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Cites in Web of Science

Ines Taboas-Pais, Maria; Rey-Cao, Ana;. Racial Representation in Physical Education Textbooks for Secondary Schools: Image Content and Perceptions Held by Students SAGE OPEN , 2015.

https://doi.org/10.1177/2158244015574972

Rey-Cao, Ana; Ines Taboas-Pais, Ma; Canales-Lacruz, Inma;. Representation of the elderly in Spanish Physical Education textbooks REVISTA DE EDUCACION , 2013.

https://doi.org/10.4438/1988-592X-RE-2013-EXT-244

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Táboas-Pais, M.I., Rey-Cao, A.. Racial representation in physical education textbooks for secondary schools: Image content, perceptions held by students), SAGE Open, .

https://doi.org/10.1177/2158244015574972

Rey-Cao, A., Táboas-Pais, M.I., Canales Lacruz, I.. Representation of the elderly in spanish physical education textbooks [La representación de las personas mayores en los libros de texto de educación física]), Revista de Educacion, .

https://doi.org/10.4438/1988-592X-RE-2013-EXT-244

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Revuelta-Blanco, J. (2008). Image Pedagogy: TV advertisement critical reading. [Pedagogía de la imagen: lectura crítica de publicidad televisiva]. Comunicar, 31. https://doi.org/10.3916/c31-2008-03-058

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