Keywords

Television, consumption strategies, stereotypes, TV series for girls

Abstract

This article seeks to deepen, on the one hand, into the development of new marketing strategies using TV as platform and aimed at promoting consumption among young girls. We will first look into the case of such companies as Disney, which have re-released public leading characters of all-time stories for the infant female public with great commercial success, now united as a generic sisterhood of «princesses». On the other hand, we will also study other characters that television and other AV outlets have made known and the elements offered in this kind of products geared towards reinforcing consumption by means of promoting sexual and cultural stereotypes.

References

Fundref

This work has no financial support

Crossmark

Technical information

Metrics

Metrics of this article

Views: 20547

Abstract readings: 16283

PDF downloads: 4264

Full metrics of Comunicar 31

Views: 585806158

Abstract readings: 485641069

PDF downloads: 100165089

Cited by

Cites in Web of Science

Aguado Pelaez, Delicia; Martinez Garcia, Patricia. HAS DISNEY BECOME FEMINIST? A NEW MODEL OF EMPOWERED PRINCESSES AREA ABIERTA, 2015.

https://doi.org/10.5209/rev_ARAB.2015.v15.n2.46544m

Cites in Scopus

Currently there are no citations to this document

Cites in Google Scholar

Currently there are no citations to this document

Download

Alternative metrics

How to cite

Gordillo-Álvarez, I., & Ramírez-Alvarado, M. (2008). TV and strategies to promote consumption among young girls. [TV y estrategias para el fomento del consumo en las niñas]. Comunicar, 31. https://doi.org/10.3916/c31-2008-03-066

Share

           

Post Office Box 527

21080 Huelva (Spain)

Administration

Editorial office

Creative Commons

This website uses cookies to obtain statistical data on the navigation of its users. If you continue to browse we consider that you accept its use. +info X