Palavras chave
Cultura da convergência, Internet, comunicações digitais, prosumers, ecologia das mídias, novas mídias
Resumo
Antes da Internet, cada meio de comunicação possuía funções e mercados perfeitamente definidos. Contudo, devido à enorme evolução da Internet e das comunicações digitais, um mesmo conteúdo hoje pode circular em diferentes meios de comunicação. É a chamada cultura da convergência. A narrativa transmídia prevê o advento de novos mercados de consumo cultural. Com base na ecologia das mídias e considerando especificamente a tese de Marshall McLuhan, Neil Postman e Henry Jenkins, analisa-se a cultura da convergência como um complexo ambiente comunicativo. A cultura da convergência modifica os procedimentos operacionais das indústrias midiáticas. As mudanças mais signifcativas, no entanto, ocorrem nas comunidades de conhecimento.
Referências
Bolt, J. & Grusin, R. (2000). Remediation. Understanding new media. USA: MIT Press.
Boschma, J. & Groen, I. (2006). Generación de Einstein. Madrid: Gestión 2000.
Florida, R. (2002). The Rise of the Creative Class: and How it´s Transforming Work, Leisure, Community and Everyday Life. Nueva York: Basic Books.
Friedman, T. (2005). La Tierra es plana. Breve historia del mundo globalizado del siglo XXI. Madrid: MR Ediciones.
Harrocks, C. (2000). McLuhan y la realidad virtual. Barcelona: Gedisa.
Jenkins, H. (2008). Convergence Culture. La cultura de la convergencia de los medios de comunicación. Barcelona: Paidós.
Lévy, P. (1997). Collective Intelligence: Mankind & Emerging World in Cyberspace. Cambridge: Perseus Books.
McLuhan M. & Fiore, Q. (1967). The Medium is the Massage. An inventory of effects. New York: Bantham Books.
McLuhan, M. & Nevitt, B. (1972). Take Today: the Executive As Dropout. New York: Harcourt Brace Jovanovish.
McLuhan, M. & Nevitt, B. (1996). Comprender los medios de comunicación. Las extensiones del ser humano. Barcelona: Paidós.
Piscitelli, A. (2005). Internet, la imprenta del siglo XXI. Barcelona: Gedisa.
Piscitelli, A. (2008). Nativos digitales. Contratexto, 16; 43-56.
Rheingold, H. (2003). Smart Mobs. The next social revolution. Nueva York: Basic Books.
Rushkoff, D. (2006). ScreenAgers. Lessons in Chaos from Digital Kids. USA: Hampton Press.
Toffler, A. & Toffler, H. (2006). La revolución de la riqueza. Madrid: Deusto.
Toffler, A. & Toffler, H. (2006). Revolutionary wealth. USA: Currency Doubleday.
Toffler, A. (1981). La tercera ola. México: Edivisión.
Fundref
Este trabalho não tem nenhum apoio financeiro
Technical information
Métricas
Métricas deste artigo
Vistas: 36648
Leituras dos resumos: 26660
Descargas em PDF: 9988
Métricas completas do Comunicar 33
Vistas: 946754
Leituras dos resumos: 738622
Descargas em PDF: 208132
Citado por
Citas em Web of Science
Contreras Espinosa, Ruth S.; Garcia Medina, Irene. Learning in Digital Media; the Legacy of McLuhan and his Impact on Formal Education MCLUHAN GALAXY CONFERENCE: UNDERSTANDING MEDIA, TODAY, 2011.
Contreras Espinosa, Ruth; Garcia Medina, Irene; Gonzalez Romo, Zahaira; Massana Molera, Eulalia; Navarro Gueere, Hector. Digital media convergence: the consumption of content and the use of new media by women in Catalonia OBRA DIGITAL-REVISTA DE COMUNICACION, 2011.
Patricia Busso, Mariana. Between withdrawal and linking: on the online identities of migration QUESTION, 2012.
Casero-Ripolles, Andreu. Beyond Newspapers: News Consumption among Young People in the Digital Era COMUNICAR, 2012.
https://doi.org/10.3916/C39-2012-03-05
Sanchez Martinez, Maria; Ibar Alonso, Raquel. Convergence and interaction in the new media: typologies of prosumers among university students COMMUNICATION & SOCIETY-SPAIN, 2015.
https://doi.org/10.15581/003.28.2.87-99
Drula, Georgeta. Forms of Media Convergence and Multimedia Content - A Romanian Perspective COMUNICAR, 2015.
https://doi.org/10.3916/C44-2015-14
Costa-Sanchez, Carmen; Rodriguez-Vazquez, Ana-Isabel; Lopez-Garcia, Xose. From transmedia to repurposing journalism. Elpais.com press coverage about case of ebola in Spain PROFESIONAL DE LA INFORMACION, 2015.
https://doi.org/10.3145/epi.2015.may.08
Green, Ben. I Always Remember That Moment': Peak Music Experiences as Epiphanies SOCIOLOGY-THE JOURNAL OF THE BRITISH SOCIOLOGICAL ASSOCIATION 50 2 333 348 10.1177/0038038514565835 APR 2016 2016 9 WOS:000372898300008 J Colussi, Juliana; Firmino, Leonardo Magalhaes FROM THE GAME TO DYANEMIC GALLERIES IN THE HYPERMEDIA JOURNALISTIC NARRATIVE: An analysis of the special The Battle of Belo Monte" / A batalha de Belo Monte by Folha de S.Paulo BRAZILIAN JOURNALISM RESEARCH, 2016.
https://doi.org/10.25200/BJR.v12n1.2016.924
Rodriguez-Vazquez, Ana-Isabel; Direito-Rebollal, Sabela; Lago-Vazquez, Diana. Transcoding strategies for prime time TV genres in Spain PROFESIONAL DE LA INFORMACION, 2016.
https://doi.org/10.3145/epi.2016.may.11
Felipe Giraldo-Davila, Andres; Maria Maya-Franco, Claudia. Models of Communicative Ecology: An Analysis of the Communication Ecosystem PALABRA CLAVE, 2016.
https://doi.org/10.5294/pacla.2016.19.3.4
Rodriguez Fidalgo, Ma Isabel; Paino Ambrosio, Adriana; Ruiz Paz, Yanira; Jimenez Iglesias, Lucia. New advertising in-real-time formats and transmedia storytelling. A case study on Tous' Tender Stories campaign ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN COMMUNICACION, 2017.
https://doi.org/10.6035/2174-0992.2017.14.3
Vicente Torrico, David. Bibliometric study of the scientific production on transmedia narrative in Spain until 2016: Descriptive analysis of the 20 communication main journals in Spain according to Google Scholar Metrics ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN COMMUNICACION, 2017.
https://doi.org/10.6035/2174-0992.2017.14.8
Atarama-Rojas, Tomas; Castaneda-Purizaga, Lucia; Frias-Oliva, Luis. Analysis of the narrative ecosystem of the advertising campaign Leyes de la Amistad of Pilsen Callao ADCOMUNICA-REVISTA CIENTIFICA DE ESTRATEGIAS TENDENCIAS E INNOVACION EN COMMUNICACION, 2017.
https://doi.org/10.6035/2174-0992.2017.14.5
Vazquez-Herrero, Jorge; Lopez-Garcia, Xose. Interactive documentaries as a format in audiovisual media: A case study of RTVE and Al Jazeera ANALISI-QUADERNS DE COMUNICACIO I CULTURA, 2017.
https://doi.org/10.5565/rev/analisi.3100
Paino Ambrosio, Adriana; Rodriguez Fidalgo, Ma Isabel. Pursuing change in fiction series: Virtual reality as a narrative strategy at the service of the viewer's immersion ANALISI-QUADERNS DE COMUNICACIO I CULTURA, 2017.
https://doi.org/10.5565/rev/analisi.3105
Leon Barrios, Gerardo Guillermo. Family and young people in the media ecology. Digital literacy and the development of ciberculture in Tijuana QUESTION, 2019.
https://doi.org/10.24215/16696581e134
Vizcaino-Verdu, Arantxa; Contreras-Pulido, Paloma; Guzman-Franco, Maria-Dolores; . Reading and informal learning trends on YouTube: The booktuber Fundacion Centro Estudios Andaluces, 2019.
https://doi.org/10.3916/C59-2019-09
Ledesma; Alejo Ezequiel González López;. Cadernos de Pesquisa , 2019.
Citas em Scopus
Casero-Ripollés, A.. Beyond newspapers: News consumption among young people in the digital era), Comunicar, .
https://doi.org/10.3916/C39-2012-03-05
Costa-Sánchez, C., Rodríguez-Vázquez, A.-I., López-García, X.. From transmedia to repurposing journalism. Elpais.com press coverage about case of ebola in Spain [Del periodismo transmedia al replicante. Cobertura informativa del contagio de ébola en España por Elpais.com]), Profesional de la Informacion, .
https://doi.org/10.3145/epi.2015.may.08
Drula, G.. Forms of media convergence, multimedia content - a Romanian Perspective), Comunicar, .
https://doi.org/10.3916/C44-2015-14
Martínez, M.S., Alonso, R.I.. Convergence, interaction in the new media: Typologies of prosumers among university students), Communication and Society, .
https://doi.org/10.15581/003.28.2.87-99
Rodríguez-Vázquez, A.-I., Direito-Rebollal, S., Lago-Vázquez, D.. Transcoding strategies for prime time TV genres in Spain [Estrategias de transcodificación de los géneros televisivos del prime-time Español]), Profesional de la Informacion, .
https://doi.org/10.3145/epi.2016.may.11
Giraldo-Dávila, A.F., Maya-Franco, C.M.. Models of communicative ecology: An analysis of the communication ecosystem [Modelos de ecología de la comunicación: Análisis del ecosistema comunicativo]), Palabra Clave, .
https://doi.org/10.5294/pacla.2016.19.3.4
Vázquez-Herrero, J., López-García, X.. Interactive documentaries as a format in audiovisual media: A case study of RTVE, Al Jazeera [El documental interactivo como formato en los medios audiovisuales: Estudio de caso de RTVE y Al Jazeera]), Analisi, .
https://doi.org/10.5565/rev/analisi.3100
Ambrosio, A.P., Fidalgo, M.I.R.. Pursuing change in fiction series: Virtual reality as a narrative strategy at the service of the viewer's immersion [Una apuesta por el cambio en las series de ficción . La realidad virtual como estrategia narrativa al servicio de la inmersión del espectador]), Analisi, .
https://doi.org/10.5565/rev/analisi.3105
Dioses, K.R., Rojas, T.A., Moreno, H.P.. From multimedia communication to transmedia communication: A theoretical review of current journalistic narratives [De la comunicación multimedia a la comunicación transmedia: Una revisión teórica sobre las actuales narrativas periodísticas]), Estudios Sobre el Mensaje Periodistico, .
https://doi.org/10.5209/ESMP.55593
Vizcaíno-Verdú, A., Contreras-Pulido, P., Guzmán-Franco, M.-D.. Reading, informal learning trends on YouTube: The booktuber [Lectura y aprendizaje informal en YouTube: El booktuber]), Comunicar, .
https://doi.org/10.3916/C59-2019-09
López, A.E.G.. School, digital media: Some reflections on the transmedia literacy project [École et média numérique: Réflexions sur le projet transmedia literacy] [Escola e mídia digital: Algumas reflexões sobre o projeto transmedia literacy] [Escuela y medios digitales: Algunas reflexiones sobre el proyecto transmedia literacy]), Cadernos de Pesquisa, .
https://doi.org/10.1590/198053146249
Corlu, C.G., Goyal, A., Lopez-Lopez, D., De la Torre, R., Juan, A.A.. Ranking enterprise reputation in the digital age: A survey of traditional methods and the need for more agile approaches), International Journal of Data Analysis Techniques and Strategies, .
https://doi.org/10.1504/IJDATS.2021.120097
Izquierdo-Castillo, J., Miguel-De-Bustos, J.C.. Challenges and Opportunities for Regional Public Service Media: A Singular Case Study in Europe), International Journal of Communication, .
Díaz-Bustamante-Ventisca, M., Llovet-Rodríguez, C., Narros-González, M.-J. . Sexualización percibida en los estilismos de moda de niñas: Un análisis transcultural en España-China), Comunicar, .
https://doi.org/10.3916/C65-2020-07
VIZCAÍNO-VERDÚ, A., CONTRERAS-PULIDO, P. . I am a youtuber musician! Artistic identity-building by means of cover and fiction. The case of violinists Taylor Davis and Lindsey Stirling | [Soy músico youtuber! Construcción de la identidad artística a través del cover y la ficción. El caso de las violinistas Taylor Davis y Lindsey Stirling]), Observatorio, .
https://doi.org/10.14198/MEDCOM2020.11.1.1
Suing, A., Ordóñez, K., Herrero-Gutiérrez, F.-J. . La coexistencia de la radio y las redes sociales en el proceso de convergencia mediática en España), Analisi, .
https://doi.org/10.5565/rev/analisi.3206
Gifreu-Castells, Arnau. Approach to the Curatorship of Virtual Reality Exhibitions ), A Companion to Curation, .
Citas em Google Scholar
Actualmente não há citações a este documento
Métricas alternativas
Como citar
Islas, O. (2009). Understanding cultural convergence through media ecology. [La convergencia cultural a través de la ecología de medios]. Comunicar, 33, 25-33. https://doi.org/10.3916/c33-2009-02-002