关键词
媒體效應,暴力,公共機構宣傳活動,飛反效應,減敏,模範,可達性,誘導抵抗
摘要
暴力行為讓普通人,政策制定者,政客,教育人士,社工及家長社團都倍感憂慮。人們已經從各個領域各個角度,採取行動抵制暴力。機構開展的宣傳活動和媒體對相關暴力活動的報導都是政策制定者對付暴力的重要伎倆。但有一部分文獻和資料顯示這些方式的效果有時候與主觀意願相違背。即使有些反暴利的資訊也會產生背道而馳的效果,讓暴力人士強化暴力必不可少的錯誤觀點。我們的假設是絕大多數人們可以準確無誤的吸收這些反暴利宣傳的精神,但是那些極度危險的人士可能會以暴力的方式回應這些反暴利的宣傳。這個一個悲劇性的駁論:反暴利資訊反而誘發了更多的暴力傾向。這就是所謂的飛反效應。本文號召開展更多有關媒體的飛反效應的實證性研究(減敏,模仿,可達性及誘導抵抗)。這些將幫我們理解飛反想像的發生。
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Brändle-Señán, G., Martín-Cárdaba, M., & Ruiz-San-Román, J. (2011). The risk of emergence of boomerang effect in communication against violence. [Riesgo de aparición del efecto boomerang en las comunicaciones contra la violencia]. Comunicar, 37, 161-168. https://doi.org/10.3916/C37-2011-03-08