Comunicar 38: Alfabetización mediática en contextos múltiples

Resumen

En este artículo se analizan la pedagogía transmisiva, caracterizada por su sentido unidireccional, que tiene algunos rasgos comunes con los medios de comunicación, y la pedagogía interactiva, caracterizada por la participación, el diálogo, la coautoría que tiene rasgos comunes con los principios de la Web 2.0. Los nuevos medios ponen en práctica modelos comunicativos que permiten que cada ciudadano pueda ser, potencialmente, un medio de comunicación. Este ecosistema comunicativo permite pensar en una sociedad de comunicadores donde todos alimentan con sus creaciones y participaciones los saberes individuales y colectivos. Se hace una revisión de las prácticas comunicativas que utilizan la retroalimentación (feed-back) como estrategia de interacción, cuando en verdad no dejan de ser un refuerzo planteado desde la óptica del emisor, y se ofrece una propuesta centrada en la alimentación de saberes colectivos que denominamos «modelo feed feed», basado en la participación individual y colectiva para la construcción de conocimientos. Estos saberes, que pueden organizarse presencial o virtualmente, caracterizan los principios fundamentales de la interactividad, que para algunos sectores no deja de ser una estrategia de marketing. En la cultura de la participación se hace referencia al silencio virtual y a sus consecuencias en el campo de la educomunicación. El artículo concluye con las búsqueda de otros modelos pedagógicos, y con el análisis de las consecuencias que implicaría seguir reproduciendo el modelo transmisivo frente a las posibilidades que ofrece la pedagogía de la interactividad.

Descriptores

Transmisión, participación, interactividad, silencio virtual, modelo feed-feed, modelos comunicativos, construcción de conocimientos

Cómo citar este texto

Aparici, R., & Silva, M. (2012). Pedagogy of interactivity. [Pedagogía de la interactividad]. Comunicar, 38, 51-58. https://doi.org/10.3916/C38-2012-02-05

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Citas en Web of Science

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Link Google Scholar

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Link Google Scholar

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Link Google Scholar

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https://doi.org/10.17398/1695-288X.16.2.177

Ouariachi, Tania; Dolores Olvera-Lobo, Ma; Gutierrez-Perez, Jose. Gaming climate change: assessing online climate change games targeting youth produced in Spanish Procedia Social and Behavioral Sciences, 2017.
https://doi.org/10.1016/j.sbspro.2017.02.154

Ouariachi, Tania; Dolores Olvera-Lobo, Ma; Gutierrez-Perez, Jose. Evaluation of online games for teaching and learning on climate change ENSENANZA DE LAS CIENCIAS, 2017.
https://doi.org/10.5565/rev/ensciencias.2088

Giraldo Marin, Lillyana Maria; Tabares Betancur, Marta Silvia; Joyanes Aguilar, Luis. Interactivity Model 2.0: Social communication dynamics in organizational contexts JOURNAL OF BUSINESS RESEARCH, 2016.
https://doi.org/10.1016/j.jbusres.2016.04.057

Castellano Ascencio, Milton Daniel. Pedagogical Aspects of the Design of Interactive Digital Contents, Consideration about the Mediation Process REVISTA VIRTUAL UNIVERSIDAD CATOLICA DEL NORTE, 2016.
Link Google Scholar

Gomez Gomez, Marta; Garcia Aretio, Lorenzo. Teacher training as a key factor in the integration of Digital Interactive Whiteboards. Perspectives of teachers and ICT coordinators. REVISTA ELECTRONICA INTERUNIVERSITARIA DE FORMACION DEL PROFESORADO, 2016.
https://doi.org/10.6018/reifop.19.3.225451

Ricaurte, Paola. Pedagogies for the open knowledge society INTERNATIONAL JOURNAL OF EDUCATIONAL TECHNOLOGY IN HIGHER EDUCATION, 2016.
https://doi.org/10.1186/s41239-016-0033-y

Gil-Quintana, Javier. The new social sMOOC reality, an open window to media literacy REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2016.
https://doi.org/10.1498/MEDCOM2016.7.2.5

Martinez-Perez, Jorge. Student's empowerment from the sMOOC model REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2016.
https://doi.org/10.14198/MEDCOM2016.7.2.6

San-Millan, Nuria; Mazzucchelli, Patricia-C.. From reflection to action. The experience RoadsMOOC, as educommunicative journey of personal and social transformation REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2016.
https://doi.org/10.14198/MEDCOM2016.7.2.17

Gutierrez-Esteban, P.; Yuste-Tosina, R.; Arias-Masa, J.; Cubo-Delgado, S.; Alonso-Diaz, L.. Evaluation of teaching design in synchronous virtual classrooms INTERNATIONAL JOURNAL OF CONTINUING ENGINEERING EDUCATION AND LIFE-LONG LEARNING, 2016.
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Romeu, Teresa; Guitert, Montse; Sangra, Albert. Teacher collaboration network in Higher Education: reflective visions from praxis INNOVATIONS IN EDUCATION AND TEACHING INTERNATIONAL, 2016.
https://doi.org/10.1080/14703297.2015.1025807

Alfredo Bordignon, Fernando Raul; Adrian Iglesias, Alejandro. Beyond screens: design and programming experiences of interactive digital objects VIRTUALIDAD EDUCACION Y CIENCIA, 2016.
Link Google Scholar

Duque, Miguel; Proano, Fernando; Santos, Ramiro. 3D HAPTIC INTERFACES SIMULATION FOR RECOVERY OF CULTURAL HERITAGE TRAIN IN RIOBAMBA PROCEEDINGS OF THE 8TH INTERNATIONAL CONGRESS ON ARCHAEOLOGY, COMPUTER GRAPHICS, CULTURAL HERITAGE AND INNOVATION ( ARQUEOLOGICA 2.0): ADVANCED 3D DOCUMENTATION, MODELLING AND RECONSTRUCTION OF CULTURAL HERITAGE OBJECTS, MONUMENTS AND SITES, 2016.
https://doi.org/10.4995/arqueologica8.2016.3564

Antonio Gabelas, Jose; Gonzalez Aldez, Patricia; Marta-Lazo, Carmen. The relational factor in media convergence: an emerging proposal ANALISI-QUADERNS DE COMUNICACIO I CULTURA, 2015.
https://doi.org/10.7238/a.v0i53.2509

Macchiarola, Viviana; Martini, Celina; Eugenia Montebelli, Ana; Guazzone, Jorge. A universal public policy of digital inclusion. Emerging changes, obstacles and challenges REVISTA IBEROAMERICANA DE EDUCACION, 2015.
https://doi.org/10.35362/rie682186

Gonzalez-Onate, Cristina; Fanjul-Peyro, Carlos; Cabezuelo-Lorenzo, Francisco. Use, Consumption and Knowledge of New Technologies by Elderly People in France, United Kingdom and Spain COMUNICAR, 2015.
https://doi.org/10.3916/C45-2015-02

Herrera Marquez, Alma; Parra Cervantes, Patricia; Soto Espinosa, Juan Luis; Escalante Pliego, Rosalinda; Joffre Torres, Alexis; Soto Vazquez, Ramon. IDEAL STUDENT PROFILE OF HIGHER EDUCATION PROGRAMS IN DISTANCE EDULEARN Proceedings, 2015.
Link Google Scholar

Tucho, F.; Fernandez-Planells, A.; Lozano, M.; Figueras-Maz, M.. Media Literacy, unfinished business in the training of journalists, advertisers and audiovisual communicators REVISTA LATINA DE COMUNICACION SOCIAL, 2015.
https://doi.org/10.4185/RLCS-2015-1066

Baldomero Ramirez-Fernandez, Miguel; Salmeron Silvera, Jose Luis. EDUTOOL (R) : A TOOL FOR EVALUATING AND ACCREDITING THE QUALITY OF MOOCS EDUCACION XX1, 2015.
https://doi.org/10.5944/educXX1.13233

Elisondo, Romina; Donolo, Danilo. Interculturality, Openness to Experience and Creativity. Contributions to an Alternative Education RED-REVISTA DE EDUCACION A DISTANCIA, 2014.
Link Google Scholar

Richard Jimenez Penuela, John. THE DIALOGIC EDUCATIONAL MODEL IN THE COMMUNICATION OF VIRTUAL COMMUNITIES AULA DE ENCUENTRO, 2014.
Link Google Scholar

Roig Vila, Rosabel; Mengual-Andres, Santiago; Suarez Guerrero, Cristobal. Assessment the pedagogical quality of the MOOC PROFESORADO-REVISTA DE CURRICULUM Y FORMACION DE PROFESORADO, 2014.
Link Google Scholar

Gomez y Patino, Maria; Bandres Goldaraz, Elena. Neuromarketing: A new discipline for audience and public opinion research REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS, 2014.
https://doi.org/10.7195/ri14.v12i2.666

Gonzalez Guerrero, Karolina; Rincon Caballero, Diego Armando; Contreras Bravo, Leonardo Emiro. Characterization and exemplification teacher-prosumer from the web 2.0 in higher education REVISTA VIRTUAL UNIVERSIDAD CATOLICA DEL NORTE, 2013.
Link Google Scholar

Laiglesia Maestre, Lorena; Marta Lazo, Carmen. The audiovisual EMIRECS the proposal video usage: "A minute for my rights' KINE Foundation in Argentina REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2013.
https://doi.org/10.14198/MEDCOM2013.4.2.08

Pelaez Becerra, Sonia Maria. THE INTERACTIVE, TOOL FOR PROMOTING READING QUID-INVESTIGACION CIENCIA Y TECNOLOGIA, 2013.
Link Google Scholar

Ferres i Prats, Joan; Aguaded Gomez, Ignacio; Garcia Matilla, Agustin. THE MEDIA COMPETITION OF SPANISH CITIZENS: Difficulties and challenges REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS, 2012.
Link Google Scholar

Sanchez-Lopez, Ivan; Perez-Rodriguez, Amor; Fandos-Igado, Manuel. Com-educational Platforms: Creativity and Community for Learning JOURNAL OF NEW APPROACHES IN EDUCATIONAL RESEARCH, 2019.
https://doi.org/10.7821/naer.2019.7.437

Lopera Quiroz, Carlos Alberto; Lopera Calle, Maria Patricia; Duque Quintero, Derfrey Antonio. The green university: perceptions of the university community in the process of transformation towards sustainability REVISTA VIRTUAL UNIVERSIDAD CATOLICA DEL NORTE, 2019.
https://doi.org/10.35575/rvucn.n57a11

Rodrigo-Cano, Daniel; Josep Pico, Maria; Dimuro, Glenda. The Sustainable Development Goals as a base for the action and social and environmental intervention RETOS-REVISTA DE CIENCIAS DE LA ADMINISTRACION Y ECONOMIA, 2019.
https://doi.org/10.17163/ret.n17.2019.02

Diaz-Delgado, Natalia. Gamify and transform the school REVISTA MEDITERRANEA COMUNICACION-JOURNAL OF COMMUNICATION, 2018.
Link Google Scholar

Caro Valverde, Maria Teresa. Argumentative communication in the Knowledge Society, key to distributed leadership for educational change from professional development RED-REVISTA DE EDUCACION A DISTANCIA, 2018.
https://doi.org/10.6018/red/56/8

Munoz Gonzalez, Juan Manuel; Segovia Aguilar, Blas. How do teenagers interact with video games? Preferences and performative skills REVISTA LATINA DE COMUNICACION SOCIAL, 2018.
https://doi.org/10.4185/RLCS-2019-1335

Kortabitarte, Aroia; Gillate, Iratxe; Luna, Ursula; Ibanez-Etxeberria, Alex. MOBILE APPLICATIONS AS SUPPORT RESOURCES IN THE SOCIAL SCIENCES CLASSROOM: EXPLORATORY STUDY WITH THE APP "ARCHITECTURE GOTHIQUE/ROMANE" IN SECONDARY EDUCATION ENSAYOS-REVISTA DE LA FACULTAD DE EDUCACION DE ALBACETE, 2018.
Link Google Scholar

Carlos Amador-Baquiro, Juan. Interactive Education through Transmedia Narratives: Possibilities at School MAGIS-REVISTA INTERNACIONAL DE INVESTIGACION EN EDUCACION, 2018.
https://doi.org/10.11144/Javeriana.m10-21.eint

Ouariachi Peralta, Tania; Olvera Lobo, Maria Dolores; Gutierrez Perez, Jose. Analysis of Online Climate Change Games: Exploring Opportunities REVISTA ELECTRONICA DE INVESTIGACION EDUCATIVA, 2017.
https://doi.org/10.24320/redie.2017.19.3.1298

Martinez Sanz, Raquel. Digital Interactivity and Its Presence in Spanish Cultural Institutions REVISTA DEL CLAD REFORMA Y DEMOCRACIA, 2017.
Link Google Scholar

Ouariachi, Tania; Dolores Olvera-Lobo, Maria; Gutierrez-Perez, Jose. Analyzing Climate Change Communication Through Online Games: Development and Application of Validated Criteria SCIENCE COMMUNICATION, 2017.
https://doi.org/10.1177/1075547016687998

Osuna-Acedo, Sara; Frau-Meigs, Divina; Camarero-Cano, Lucia; Bossu, Adeline; Pedrosa, Raquel; Jansen, Darco. Intercreativity and Interculturality in the Virtual Learning Environments of the ECO MOOC Project Lecture Notes in Educational Technology, 2017.
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